Reddit

Staff Machine Learning Engineer, Ads Creative Effectiveness

Reddit
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21 hours ago
Remote, United StatesStaff+
H1B sponsor

Base Salary

$230k - $322k/yr

Responsibilities

  • Architect and implement state-of-the-art generative workflows for ad creative.
  • Build image and video editing systems for smart cropping, inpainting, outpainting, resizing, and style transfer.
  • Preserve products, fonts, logos, brand assets, and other brand guidelines in generated content.
  • Fine-tune LLMs and VLMs using ad performance feedback such as CTR and CVR.
  • Develop RLHF/RLPF feedback loops for advertising generation systems.
  • Engineer brand-safety filters, copyright checks, compliance layers, and human-in-the-loop escalation paths.
  • Collaborate with Product, Sales, Policy, UX, and Ads ML teams to integrate ACE into the Ad Manager UI and ad delivery path.

Requirements

  • Hands-on expertise with tree models, neural networks, ranking, LLM/VLM fine-tuning, and RLHF/RLPF for advertising.
  • Experience with uplift metrics, variance, minimum detectable effects, and experimentation for generative systems.
  • Understanding of auction dynamics and advertiser needs in advertising or marketplace environments.
  • Prior experience building ad creative tools such as headline or image generators, pre-test models, or advertiser editing flows.
  • Ability to communicate complex machine-learning trade-offs to executives, product managers, and non-technical stakeholders.
  • Experience working in ambiguous, fast-moving environments.
  • Experience with brand-safety, privacy, or copyright frameworks in generative AI products is preferred.

Benefits

  • Comprehensive healthcare benefits and income replacement programs.
  • 401(k) with employer match.
  • Global benefits supporting workspace, professional development, caregiving, and lifestyle needs.
  • Family planning support.
  • Gender-affirming care.
  • Mental health and coaching benefits.
  • Flexible vacation and paid volunteer time off.
  • Generous paid parental leave.
  • Base salary range of $230,000-$322,000 USD, with potential equity and commission eligibility; compensation figures are excluded from structured benefits details.
  • U.S.-based roles include medical, dental, and vision insurance and flexible time off.
  • Some interviews may be recorded, transcribed, and summarized by AI, with an opportunity to opt out.

Categories

Reddit

About Reddit

5,001-10,000 employees

Reddit builds a social news and discussion platform organized into user-created forums (“subreddits”) for consumers, creators, and communities. It monetizes primarily through advertising tools for brands and self-serve advertisers, plus a Premium subscription; developers can access data via its API. Founded in 2005 and headquartered in San Francisco, Reddit became a public company on the NYSE in 2024 and hosts over 100,000 active communities.

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