1 month ago
Auckland, New ZealandSenior
Responsibilities
- Own and build Halter’s website, initially using Webflow and later as a custom headless CMS-backed codebase.
- Ship landing pages, reusable components, lead forms, and personalized account-based marketing experiences.
- Lead the migration from Webflow to a custom headless CMS-backed site, including stack selection, URL mapping, SEO planning, and sequencing.
- Own website conversion rate and lead-quality metrics, tracking outcomes through the funnel.
- Design, run, analyze, and roll out A/B tests and other structured experiments.
- Improve technical SEO, crawlability, page speed, Core Web Vitals, and landing-page performance.
- Partner with Paid Social, Search, SEO, ABM, and other channel owners to improve campaign and funnel performance.
- Use AI and automation tools to accelerate page builds, component generation, copy, analysis, and other work.
Requirements
- Frontend engineering experience with React/Next.js, TypeScript, HTML/CSS, and component-driven development.
- Experience working with a headless CMS and owning a website as a production codebase.
- Experience migrating a website or meaningful portion of one from a hosted platform to a custom build without damaging SEO, performance, or pipeline results.
- Demonstrated ability to improve conversion rates and run disciplined experiments based on hypotheses and measured results.
- Ability to track leads through the funnel and collaborate on downstream improvements.
- Knowledge of MCP servers and experience using AI and automation tools such as n8n.
- Preferred experience owning website conversion or growth engineering in a high-growth SaaS, hardware, or ag-tech business.
- Preferred Webflow experience beyond content, including full pages, custom components, and interactions.
- Preferred experience migrating to headless CMS platforms such as Contentful, Sanity, or Storyblok on a modern framework.
- Preferred experience with structured experimentation programs, technical SEO, Core Web Vitals, and page performance.
Benefits
- NZ and Australia employees receive snacks and drinks, Southern Cross Health Insurance support, six months of fully paid primary caregiver leave, four weeks of fully paid secondary caregiver leave, a $1,000 annual self-development budget, wellness leave, unlimited paid annual leave, salary and benefits, and an employee stock ownership plan.
- The role follows an office-first, in-office-default approach with flexibility when needed.
- The position supports work across New Zealand, Australia, and the US website markets.
Tech Stack
Categories
FrontendGrowth Engineering
