3 months ago
Auckland, New ZealandSenior
Responsibilities
- Own and build Halter’s website, initially using Webflow and later as a custom headless CMS-backed codebase.
- Ship landing pages, reusable components, lead forms, and personalized account-based marketing experiences.
- Lead the migration from Webflow to a custom headless CMS-backed site, including stack selection, URL mapping, SEO planning, and sequencing.
- Own website conversion rate and lead-quality metrics, tracking outcomes through the funnel.
- Design, run, analyze, and roll out A/B tests and other structured experiments.
- Improve technical SEO, crawlability, page speed, Core Web Vitals, and landing-page performance.
- Partner with Paid Social, Search, SEO, ABM, and other channel owners to improve campaign and funnel performance.
- Use AI and automation tools to accelerate page builds, component generation, copy, analysis, and other work.
Requirements
- Frontend engineering experience with React/Next.js, TypeScript, HTML/CSS, and component-driven development.
- Experience working with a headless CMS and owning a website as a production codebase.
- Experience migrating a website or meaningful portion of one from a hosted platform to a custom build without damaging SEO, performance, or pipeline results.
- Demonstrated ability to improve conversion rates and run disciplined experiments based on hypotheses and measured results.
- Ability to track leads through the funnel and collaborate on downstream improvements.
- Knowledge of MCP servers and experience using AI and automation tools such as n8n.
- Preferred experience owning website conversion or growth engineering in a high-growth SaaS, hardware, or ag-tech business.
- Preferred Webflow experience beyond content, including full pages, custom components, and interactions.
- Preferred experience migrating to headless CMS platforms such as Contentful, Sanity, or Storyblok on a modern framework.
- Preferred experience with structured experimentation programs, technical SEO, Core Web Vitals, and page performance.
Benefits
- NZ and Australia employees receive snacks and drinks, Southern Cross Health Insurance support, six months of fully paid primary caregiver leave, four weeks of fully paid secondary caregiver leave, a $1,000 annual self-development budget, wellness leave, unlimited paid annual leave, salary and benefits, and an employee stock ownership plan.
- The role follows an office-first, in-office-default approach with flexibility when needed.
- The position supports work across New Zealand, Australia, and the US website markets.
Tech Stack
Categories
FrontendGrowth Engineering
About Halter
Halter builds a livestock management system combining solar-powered smart collars, farm sensors, and software to virtually fence, move, and monitor herds. It sells hardware with a subscription platform to dairy and grazing farmers, letting them remotely shift cattle and track health and behavior. Founded in 2016 and headquartered in Auckland, New Zealand, the privately held company is backed by investors including DCVC and Blackbird.