2 months ago
Base Salary
$200k - $240k/yr
Responsibilities
- Own technical integrations and data ingestion for retention, lifecycle, and loyalty programs.
- Design cross-channel journeys, reusable triggers, templates, and journey patterns using Braze and related orchestration tools.
- Partner with Data Engineering to design and operationalize Customer 360 and synchronize customer profiles, traits, and audiences through reverse ETL.
- Maintain identity resolution, consent flags, audience logic, data quality, pipeline health, and event-driven activation.
- Enable A/B testing, holdouts, incrementality measurement, campaign metadata, and lifecycle performance measurement.
- Implement privacy governance, consent enforcement, suppression logic, and automated Right to be Forgotten workflows across downstream systems.
- Manage high-volume transactional IP pools and lead SPF, DKIM, and DMARC IP-warming strategies.
- Serve as a technical partner to Lifecycle Marketing, CRM, and Retention teams; document architecture and mentor junior engineers or marketing technologists.
Requirements
- 7+ years of experience in MarTech, Marketing Operations, or Data Engineering.
- Senior-level ownership and hands-on execution experience leading complex initiatives.
- Strong experience with CDPs, reverse ETL tools, Braze or similar lifecycle orchestration platforms, and event-driven data architectures.
- Proficiency with SQL, cloud data warehouses, and advanced Liquid templating logic or similar personalization syntax.
- Experience managing hybrid Email, SMS, and Push activation stacks, including identity resolution and vendor frequency-capping conflicts.
- Experience supporting retention marketing, CRM, lifecycle programs, experimentation, and marketing measurement.
- Strong understanding of identity resolution, consent management, and customer data modeling.
- High-volume retail or eCommerce experience, specifically managing transactional messaging migrations.
- Scripting experience with Python or JavaScript.
- Exposure to personalization, recommendations, or decisioning systems and the ability to bridge marketing and engineering perspectives.
Benefits
- Base salary range of $200,000-$240,000 per year, with potential performance bonuses, long-term incentives, PTO, and other benefits.
- Exempt full-time position; actual salary varies by location, experience, and performance.
Tech Stack
Categories
Data Engineering
About ALO
Alo (Alo Yoga) designs and sells yoga and athleisure apparel, accessories, and clean beauty, sold direct online and through branded retail stores, plus a subscription fitness platform (Alo Moves) for at-home classes. The privately held company, founded in 2007 and headquartered in Beverly Hills, serves consumers and studio professionals worldwide.