GTM Engineer - BARS
Valsoft Corporation19 hours ago
Beirut, LebanonMid Level
Responsibilities
- Own and optimize marketing automation architecture, with HubSpot preferred.
- Design lead lifecycle stages, conversion logic, and attribution logic.
- Build and maintain automated workflows for routing, scoring, nurturing, and lifecycle progression.
- Ensure data integrity, data cleanliness, and reporting accuracy.
- Deploy and manage digital campaigns across Meta, LinkedIn, and Google.
- Build and maintain outbound infrastructure, including domains, sending systems, and sequencing tools.
- Manage enrichment and prospecting platforms such as Apollo and ZoomInfo, and improve deliverability and technical performance.
- Build dashboards for pipeline health, funnel performance, CAC, LTV, and conversion metrics.
- Develop attribution models, analyze GTM experiments, and support forecasting and revenue planning.
- Run outbound experiments involving ICP testing, segmentation, and messaging, and implement systematic funnel improvements.
- Document scalable GTM systems and processes and provide structured reporting and strategic insights to leadership.
Requirements
- 2–5+ years of experience in Marketing Operations, Revenue Operations, Growth Engineering, Sales Operations, or a similar area.
- Strong hands-on experience with HubSpot and Meta.
- Experience in B2B SaaS revenue environments.
- Familiarity with marketing automation and outbound systems.
- Exposure to APIs and system integrations.
- Experience with CRM configuration, workflow automation, data enrichment, segmentation, funnel reporting, and attribution modeling.
- Experience with tools such as Apollo, ZoomInfo, Clay, Make, Dremio, and Claude.
- Fluent written and verbal English.
- Systems thinking, analytical rigor, ownership, attention to detail, and comfort creating processes from scratch.
Benefits
- Hybrid workplace in Beirut, Lebanon.
- Full-time position.
- The role offers direct impact on acquisition strategy, pipeline growth, and long-term value creation.
Tech Stack
Make
Categories
Growth Engineering
About Valsoft Corporation
Valsoft Corporation acquires and operates vertical market software companies, using a buy‑and‑hold model to support industry‑specific products and services. Revenue comes through its portfolio’s subscriptions, licenses, and maintenance, with businesses spanning sectors including logistics, restaurants, and financial services. The company is privately held and headquartered in Saint‑Laurent (Montreal), Quebec, with a global footprint of acquired software operators.