CBS-BMC-BMC Enablement - Technology Enablement - Supervising Associate-Adobe Analytics Developer
Ernst and Young15 days ago
Kochi, IndiaSenior
Responsibilities
- Lead end-to-end Adobe Analytics implementations for web and mobile applications.
- Design tracking strategies, solution design documents, measurement frameworks, and technical tracking specifications.
- Configure Adobe Analytics eVars, props, events, classifications, and processing rules.
- Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions.
- Design, review, and validate W3C and custom data layers with development teams.
- Troubleshoot tracking issues using Adobe Experience Platform Debugger, Charles, and related tools.
- Integrate Adobe Analytics with Adobe Experience Cloud solutions and third-party or backend systems.
- Support tracking for single-page applications, e-commerce, conversion funnels, marketing attribution, and advanced analytics use cases.
- Perform data validation, QA, monitoring, implementation audits, and optimization of tracking and reporting accuracy.
- Establish analytics governance standards, naming conventions, documentation, and consent-management integrations.
- Collaborate with business, marketing, product, and engineering teams to translate requirements into technical solutions.
- Provide guidance, training, and best practices to internal teams and drive delivery across matrixed teams.
Requirements
- 6+ years of experience in digital analytics implementation.
- Strong hands-on expertise with Adobe Analytics, Adobe Launch or Adobe Tags, Adobe Experience Cloud integrations, and end-to-end tracking implementation.
- Experience with AppMeasurement.js or Adobe Web SDK and data layers.
- Proven ability to audit and optimize analytics implementations, including tracking gaps, data quality, and reporting accuracy.
- Strong knowledge of Adobe Experience Cloud integrations, consent management, privacy compliance, marketing attribution, ECID, and consent-based tracking.
- Experience working with AEM or other CMS platforms to support analytics implementation.
- Strong knowledge of JavaScript, HTML, browser behavior, digital analytics concepts, KPIs, e-commerce, and funnel analysis.
- Experience collaborating with marketing, product, engineering, senior leadership, and global teams in Agile or Waterfall delivery environments.
- Ability to create clear technical documentation and translate business requirements into tracking specifications and solution designs.
- Strong communication, stakeholder management, problem-solving, analytical thinking, attention to detail, and process-orientation skills.
- Experience with Adobe Experience Platform and Customer Journey Analytics is preferred.
- Exposure to Adobe Target, Audience Manager, OneTrust, TrustArc, or similar consent management platforms is preferred.
- Adobe Analytics Business Practitioner or Developer certification is preferred.
Benefits
- Continuous learning, coaching, tools, and flexibility to support career development and meaningful impact.
- Opportunity to work in EY Global Delivery Services with teams across Argentina, China, India, the Philippines, Poland, and the UK.
- Access to diverse and inclusive global teams, projects, learning opportunities, skills, and insights.
Tech Stack
HTMLJavaScript
Categories
Data Engineering
About Ernst and Young
Ernst & Young (EY) provides audit/assurance, tax, consulting, strategy and transactions services to enterprises, financial institutions, and public‑sector clients. Structured as a global network of partner‑owned member firms, it sells professional services on a fee basis, including a dedicated Financial Services Organization for banking, insurance, and capital markets. Headquartered in London, EY was formed in 1989 from the merger of Ernst & Whinney and Arthur Young, and operates in 150+ countries.