25 days ago
New Delhi, India +2 moreSenior
Responsibilities
- Lead the technical design and implementation of Salesforce Data Cloud solutions.
- Architect data models and ingestion pipelines for unified customer profiles.
- Integrate Data Cloud with MCP, Salesforce Marketing Cloud, and other MarTech platforms for activation and personalization.
- Translate stakeholder requirements into scalable technical solutions.
- Guide development teams in building reusable components and automation scripts.
- Ensure data quality, performance optimization, privacy compliance, and resolution of complex integration issues.
- Support audience creation, segmentation, and journey orchestration workflows.
- Mentor junior engineers, establish technical standards, evaluate emerging technologies, and contribute to the Data Cloud adoption roadmap.
Requirements
- Require 4–6 years of experience and hands-on Salesforce Data Cloud expertise in ingestion, unification, and activation.
- Require knowledge of identity resolution, consent management, customer profile stitching, API integrations, data connectors, and MarTech integrations.
- Require Salesforce Marketing Cloud experience, particularly MCP, Journey Builder, and Interaction Studio.
- Require proficiency in SQL, Python, or JavaScript for data manipulation and automation.
- Require familiarity with data governance, GDPR, CCPA, performance optimization, and customer data workflows.
- Require a bachelor's degree in engineering with a computer science or data/IT specialization, or graduation in another field with strong communication and analytical skills.
- Preferred qualifications include Salesforce CRM, Service Cloud, Commerce Cloud, AWS, GCP, Azure, big data technologies, DevOps practices, containerization, client-facing technical leadership, segmentation, journey orchestration, and personalization experience.
- Preferred certifications include Salesforce Certified Data Cloud Consultant, Salesforce Certified Marketing Cloud Consultant, Marketing Cloud Personalization Accredited Professional, Salesforce Marketing Cloud Developer, Salesforce Certified Administrator, or Salesforce Certified Agentforce Specialist.
Benefits
- Full-time permanent employment.
- Location: DGS India, Mumbai, Goregaon, Prism Tower; brand: Merkle.
- Shift timing: 12 PM–10 PM.
Tech Stack
Categories
Data Engineering
About Dentsu
Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle. Founded in 1901 and headquartered in Tokyo, Dentsu is publicly traded in Japan and serves clients across many sectors worldwide.