5 days ago
Aguascalientes, MexicoSenior
Responsibilities
- Design, build, and maintain marketing campaigns using Salesforce Marketing Cloud.
- Develop and optimize customer journeys using Journey Builder.
- Create audience segmentation strategies using Data Extensions, SQL, and Automation Studio.
- Configure and manage Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
- Collaborate with marketing, sales, and business teams to define campaign requirements and objectives.
- Integrate Salesforce Marketing Cloud with Salesforce CRM and other enterprise applications.
Requirements
- Bachelor’s degree in Information Technology, Marketing, Business, or a related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud.
- Strong experience with Journey Builder, Email Studio, and Automation Studio.
- Knowledge of email marketing best practices and customer engagement strategies.
- Strong analytical and troubleshooting skills.
Benefits
- Inclusive and collaborative culture.
- Access to global employee networks that promote engagement, development, and belonging.
- Diverse and respectful work environment.
About Capgemini
Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.