Web Design Engineer
Base Power Company5 months ago
Responsibilities
- Own basepowercompany.com end-to-end, including architecture, design, copy, and performance.
- Build and ship landing pages, campaign pages, product launches, and iterative improvements with Next.js, React, and Tailwind.
- Maintain visual consistency and brand quality across pages and breakpoints.
- Write and shape website copy in collaboration with Marketing and Design.
- Design and run A/B and multivariate experiments to improve conversion, engagement, and member quality.
- Own technical SEO and site performance, including Core Web Vitals, structured data, page speed, and crawlability.
- Build and maintain a reusable component library.
- Build AI-powered web features and workflows involving prompts, agents, and data pipelines.
- Collaborate with Growth, Design, Product, and Engineering to translate business goals into web experiences.
Requirements
- 5–8 years of experience at the intersection of web design and frontend development, with a portfolio demonstrating both.
- Production-quality experience with Next.js, React, and Tailwind.
- Strong visual design skills across typography, spacing, hierarchy, and motion.
- Ability to write and edit website copy in Base’s voice.
- Hands-on experience with PostHog, including feature flags, session replay, experiments, and funnel analysis.
- Experience designing AI workflows, prompting models, and integrating AI features into production web experiences.
- Strong SEO and performance fundamentals, including Core Web Vitals, semantic HTML, structured data, and rendering strategies.
- Proficiency in Figma.
- Ability to work independently and own the full scope of a web project.
Benefits
- In-person work arrangement.
- Startup environment with rapidly shifting priorities and broad scope.
- Opportunity to own a high-impact growth and acquisition surface end-to-end.
Tech Stack
Categories
About Base Power Company
Base Power Company builds and operates distributed home battery systems that provide outage protection and lower electric costs for households, while strengthening local grid reliability. The company sells and finances these systems directly and through partnerships with homebuilders in a B2B2C model. Founded in 2023 and headquartered in Austin, Texas, Base is privately held and focuses on clean energy, energy storage, and grid services in the U.S. market.