18 hours ago
Singapore (city not specified)Mid Level
Responsibilities
- Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.
- Create campaigns, activate audiences, personalize content, orchestrate marketing interactions, and support Data Cloud-driven customer engagement in Marketing Cloud Next.
- Implement real-time web personalization and recommendation use cases, including cross-sell, upsell, product and content recommendations, and next-best-experience scenarios.
- Configure identity, customer profiles, behavioral data, catalogs, segmentation, and audience activation across Marketing Cloud and Marketing Cloud Personalization.
- Develop REST and SOAP API, JavaScript, JSON, SFTP, Marketing Cloud Connect, Salesforce CRM, HubSpot, and enterprise data integrations.
- Perform technical design, development, unit testing, code reviews, deployment, debugging, production support, troubleshooting, and performance optimization.
Requirements
- Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions, and campaign execution.
- Hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.
- Understanding of cross-channel marketing, campaign orchestration, real-time interaction, one-to-one journeys, and next-best offers.
- Understanding of out-of-the-box, real-time REST and SOAP, and batch Salesforce Marketing Cloud integrations.
- Understanding of email regulatory compliance and deliverability.
- Knowledge of marketing-domain processes and Salesforce Data Cloud, including Unified Profiles, Identity Resolution, segmentation, Calculated Insights, and activation into Marketing Cloud or Marketing Cloud Next.
- Experience with HubSpot integration and Agile methodologies.
- SFMC certification.
Tech Stack
Categories
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.