Snap

Lead, SMC GTM Architect

Snap
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2 days ago
Palo Alto, CA, USA +3 moreStaff+
H1B sponsor

Base Salary

$133k - $235k/yr

Responsibilities

  • Own and lead end-to-end projects for specific long-tail advertiser segments and workflows.
  • Build and ship systems integrating CRM, BigQuery, Ads APIs, and other data platforms.
  • Develop personalization, targeting, decisioning, and multi-channel outreach workflows.
  • Automate manual work, build reusable tools and APIs, and improve operational efficiency.
  • Collaborate with Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering on use cases, KPIs, and business impact.
  • Mentor peers, establish best practices, communicate outcomes to leadership, and help shape team culture.

Requirements

  • Bachelor’s degree in Analytics, Computer Science, or a related field, or equivalent experience.
  • At least 8 years of experience designing and deploying automation systems, preferably in a go-to-market context.
  • Track record of building and shipping production applications or working prototypes that produce measurable business impact.
  • Hands-on experience with Python, SQL, CRM, BigQuery, GCP, and Ads APIs or equivalent technologies.
  • Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser lifecycle.
  • Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
  • Experience using development tools such as Claude, Cursor, and Google ADK.
  • Experience operating in high-growth, fast-paced environments and translating technical capabilities into revenue, productivity, or cost improvements.

Benefits

  • Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages including long-term equity participation.
  • Employees are expected to work in an office four or more days per week under Snap’s “default together” policy.
  • The position is eligible for equity in the form of RSUs.

Tech Stack

Categories

BackendGrowth Engineering
Snap

About Snap

5,001-10,000 employees

Snap Inc. builds Snapchat, a visual messaging app, and supports augmented reality through Lens Studio and Spectacles, plus related services like Bitmoji. The company monetizes primarily via advertising and sponsored AR experiences for consumers, creators, and brands. Founded in 2011 and headquartered in Santa Monica, it is publicly traded on the NYSE under the ticker SNAP.

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