Senior Webflow Developer & CRO Specialist
Short Storyabout 2 months ago
Remote, United StatesSenior / Mid Level
Base Salary
$115k - $135k/yr
Responsibilities
- Own the implementation and ongoing maintenance of the Webflow-hosted website.
- Work directly with design to build engaging web content.
- Build systematic, reusable components aligned with the design system.
- Ensure pages are responsive, fast, and production-ready across all devices.
- Support landing pages, redesigns, and iterative improvements.
- Ensure pages are properly structured for search engine crawlability and indexing.
- Own the CRO experimentation roadmap, identifying opportunities and prioritizing tests.
- Implement A/B tests and CRO experiments end-to-end.
- Analyze results, draw conclusions, and iterate on findings.
- Monitor page performance, usability, and conversion behavior.
- Collaborate closely with design and communicate tradeoffs clearly.
Requirements
- 3–6 years of hands-on Webflow experience.
- Experience in conversion rate optimization or related performance marketing roles.
- Strong analytical foundation with experience in A/B and multivariate tests.
- Demonstrated success improving core performance metrics.
- Proficiency with experimentation platforms and analytics tools.
- Experience optimizing high-traffic eCommerce websites preferred.
- Exposure to UX research methodologies preferred.
- Familiarity with personalization strategies and AI-driven optimization techniques preferred.