Snap

Sr. Specialist, SMC GTM Architect

Snap
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2 days ago
Palo Alto, CA, USA +3 moreSenior
H1B sponsor

Base Salary

$121k - $214k/yr

Responsibilities

  • Own specific long-tail advertiser segments or workflows and spearhead projects end-to-end.
  • Build systems integrating CRM, BigQuery, Ads APIs, and other data platforms for unified account context and cross-system coordination.
  • Develop personalization workflows for product recommendations, optimizations, and advertiser triggers.
  • Create multi-channel outreach across in-product, email, and partner surfaces.
  • Combine behavioral, contextual, and performance data for personalization, targeting, and decisioning.
  • Automate operations, reduce manual work, build reusable tools and APIs, and accelerate decision-making.
  • Identify efficiencies, raise concerns, prioritize tradeoffs, and communicate progress and outcomes to leadership and stakeholders.

Requirements

  • Bachelor's degree in Analytics, Computer Science, or a related field, or equivalent experience.
  • At least 5 years of experience designing and deploying automation systems, preferably in a GTM context.
  • Track record of building and shipping systems that produced measurable business impact.
  • Experience building and shipping production applications or working prototypes.
  • Hands-on experience with Python, SQL, CRM, BigQuery, GCP, and Ads APIs or equivalent tools and technologies.
  • Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser lifecycle.
  • Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
  • Experience with Claude, Cursor, or Google ADK.
  • Experience operating in high-growth, fast-paced environments and solving customer problems with practical solutions.

Benefits

  • Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages including equity in the form of RSUs.
  • Default-together work policy requiring employees to work in an office 4 or more days per week.
  • United States base salary ranges vary by pay zone: $121,000-$182,000 in Zone C, $135,000-$203,000 in Zone B, and $142,000-$214,000 in Zone A.

Tech Stack

Categories

BackendGrowth Engineering
Snap

About Snap

5,001-10,000 employees

Snap Inc. builds Snapchat, a visual messaging app, and supports augmented reality through Lens Studio and Spectacles, plus related services like Bitmoji. The company monetizes primarily via advertising and sponsored AR experiences for consumers, creators, and brands. Founded in 2011 and headquartered in Santa Monica, it is publicly traded on the NYSE under the ticker SNAP.

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