1 day ago
Manchester, United Kingdom or Birmingham, United KingdomMid Level
Responsibilities
- Configure and develop Salesforce Marketing Cloud Next and Salesforce Data 360 solutions in line with approved architecture, standards and user stories.
- Create and maintain Data Lake Objects, Data Model Objects, data streams, mappings, transformation logic and customer data models.
- Implement and test identity resolution rulesets, unified customer profiles, calculated insights, segments and activation targets.
- Build Marketing Cloud Next audiences, campaigns, flows, event triggers, personalisation rules, journeys and orchestration components.
- Develop integrations using Salesforce APIs, Data Cloud connectors, Salesforce Flow, middleware platforms and event-driven patterns.
- Support migration of legacy marketing automations, journeys, subscriber data, campaign logic, content and preference structures.
- Implement consent, preference, suppression, retention and communication governance requirements.
- Create SQL queries, API payloads, mapping specifications, technical documentation and deployment documentation.
- Support testing, release planning, deployment, environment management and post-release validation.
- Collaborate with architects, senior developers, clients, security, governance and architecture teams to manage risks and ensure secure-by-design delivery.
- Support operational handover and ongoing optimisation of enterprise customer engagement solutions.
- Develop expertise across Salesforce Data 360, Marketing Cloud Next, Agentforce and Salesforce AI capabilities.
Requirements
- At least 3 years of experience with customer data concepts including ingestion, data streams, Data Lake Objects, Data Model Objects, identity resolution, unified profiles, segmentation and activation.
- At least 3 years of experience building Salesforce solutions with declarative tools such as Salesforce Flow, configuration, validation rules, permissions and data management features.
- Practical experience with Salesforce Data 360, Salesforce Data Cloud, Marketing Cloud Next, Marketing Cloud Growth, Marketing Cloud Advanced or comparable customer data and marketing automation platforms.
- Understanding of customer engagement and marketing automation concepts including audiences, campaigns, journeys, event triggers, personalisation, consent and preference management.
- Experience writing and troubleshooting SQL queries and working with CSV, JSON and XML.
- Experience integrating systems through REST APIs, SOAP APIs, file-based interfaces, middleware, connectors or event-driven approaches.
- Understanding of software development lifecycle practices, source control, testing, deployment and defect management.
- Experience working within structured release management and deployment processes.
- Understanding of secure development, data privacy, customer consent, governance and responsible customer communications.
- Salesforce certifications such as Salesforce Data 360, Marketing Cloud, Marketing Cloud Next, Platform App Builder, Platform Developer or Agentforce are advantageous.
- Experience with Journey Builder, Automation Studio, Email Studio, Content Builder, AMPscript, SSJS and subscriber management is advantageous.
- Experience with Apex, Lightning Web Components, Salesforce CLI, Git, DevOps tooling, automated testing frameworks or CI/CD pipelines is beneficial.
- Experience with MuleSoft, Snowflake, Databricks, Azure Data Lake, AWS or Google Cloud is advantageous.
- Understanding of batch and streaming ingestion, data federation, zero-copy, data sharing and near real-time activation is beneficial.
- Awareness of email deliverability, domain authentication, IP warming, communication governance and customer preference management is advantageous.
- Exposure to Agentforce, Salesforce AI, prompt-enabled workflows, Tableau, Marketing Intelligence, personalisation capabilities or analytics platforms is beneficial.
- Experience supporting B2B or B2C customer engagement solutions across sales, service, marketing, commerce, loyalty or customer service channels is advantageous.
- Experience in consulting, enterprise transformation, agile delivery or multi-vendor environments is beneficial.
- Eligibility to obtain UK Security Check clearance, including continuous UK residence for the last 5 years and satisfaction of other clearance criteria.
Benefits
- Hybrid-first working with flexible working arrangements available to UK employees.
- Wellbeing support including Mental Health Champions and access to Thrive and Peppy wellbeing apps.
- Disability Confident Employer Level 2 with an interview offer for eligible applicants who meet the minimum essential criteria.
- Opportunity to work on varied enterprise Salesforce, customer data, marketing technology and AI transformation programmes.
About Capgemini
Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.