MarTech Architect
Signet Jewelers3 days ago
Akron, OH, USASenior
Responsibilities
- Architect end-to-end MarTech solutions across CDP, Customer 360, identity, journey orchestration, email/SMS, personalization, analytics, measurement, and activation.
- Define customer, prospect, digital, transactional, behavioral, loyalty, consent, and marketing-data architectures, including trusted profiles and reusable audiences.
- Design ESP and customer-messaging architecture covering eligibility, preferences, consent, suppression, segmentation, triggered communications, personalization, deliverability, monitoring, and response data.
- Design digital data collection using Adobe Web SDK, event and data-layer standards, tag management, consent enforcement, server-side collection, and validation.
- Design and maintain XDM schemas, datasets, field groups, identity namespaces, merge policies, profile enablement, segmentation, and identity-stitching approaches.
- Lead current-state, future-state, transition-state, migration, modernization, and legacy-platform-retirement architecture planning.
- Lead solution delivery from discovery and design through build, testing, deployment, stabilization, and operational handoff.
- Establish architecture, engineering, schema, taxonomy, API, environment, testing, observability, reconciliation, production-readiness, and support standards.
- Define batch, streaming, event-driven, and API-based ingestion and activation patterns across cloud platforms, enterprise systems, and Adobe technologies.
- Perform SQL analysis, Python automation and validation, data profiling, mapping, modeling, transformation, integration troubleshooting, data-quality remediation, and pipeline support.
- Develop conceptual, logical, and physical data models for profiles, interactions, marketing events, audiences, personalization, analytics, and activation.
- Define monitoring, alerting, reconciliation, operational support, privacy, consent, preference, security, access-control, and compliance standards.
- Embed governed AI and agentic capabilities into personalization, next-best-action, audience intelligence, decisioning, content enablement, automation, and assistant use cases.
- Evaluate MarTech platforms and emerging capabilities based on business fit, scalability, integration complexity, cost, licensing, and maintainability.
- Partner with product, project, business, engineering, analytics, security, privacy, infrastructure, marketing, and vendor teams to deliver business outcomes.
Requirements
- 7+ years of experience in MarTech architecture, customer data platforms, enterprise data architecture, solution architecture, or closely related roles.
- Deep hands-on experience designing and implementing enterprise solutions with Adobe Experience Platform, Adobe Real-Time Customer Data Platform, and Adobe Journey Optimizer.
- Strong expertise in XDM schema design, datasets, field groups, identities, namespaces, merge policies, Real-Time Customer Profile, segmentation, and audience activation.
- Strong Adobe Journey Optimizer experience with journey and campaign architecture, event- and audience-based orchestration, decisioning, channel configuration, and integration dependencies.
- Experience delivering complex MarTech or data-platform initiatives from requirements and architecture through production deployment and operational stabilization.
- Strong SQL skills for analyzing large datasets, troubleshooting data issues, validating transformations, and reviewing or optimizing complex queries.
- Working proficiency in Python for data engineering, automation, validation, transformation, and troubleshooting.
- Strong experience with data modeling, data mapping, data transformation, and batch and real-time pipeline patterns.
- Experience with cloud data and integration services, preferably AWS services such as S3, Redshift, Glue, and Lambda.
- Experience designing integrations using APIs, streaming events, file-based exchanges, cloud storage, and enterprise integration patterns.
- Broad understanding of integrations across CRM, analytics, web/mobile, email, SMS, paid media, personalization, customer service, and consent or preference management.
- Experience defining or enforcing architecture standards, governance, data quality, monitoring, observability, privacy, and security controls.
- Strong problem-solving, communication, stakeholder translation, cross-functional influence, and vendor-collaboration skills.
- Preferred: Adobe AEP, RTCDP, AJO, or related Adobe certifications.
- Preferred: CI/CD, automated testing, infrastructure as code, release automation, or DevOps practices for MarTech and data platforms.
- Preferred: data orchestration tools and enterprise data platforms such as Snowflake or Databricks.
- Preferred: identity resolution, customer preference management, consent, GDPR, CCPA, retail, eCommerce, loyalty, enterprise customer data, personalization, systems integrators, or managed-service-provider experience.
- Preferred: experience designing Customer 360, ESP/email and SMS messaging, AI-enabled marketing, and marketing measurement solutions including MMF, MMM, attribution, and performance analytics.
About Signet Jewelers
Signet Jewelers is a public specialty jewelry retailer selling diamond jewelry and related services through brands including Kay Jewelers, Zales, Jared, Blue Nile, and JamesAllen.com. It operates roughly 2,600–2,800 stores across North America and the UK alongside e-commerce sites, offering financing, warranties, and repairs. Founded in 1910 and headquartered in Akron, Ohio, Signet trades on the NYSE.