2 hours ago
Toronto, CanadaSenior
Responsibilities
- Lead the BAU-to-LTC Salesforce Data Cloud migration, including auditing, rebuilding, revalidating, and cutting over Data Streams, DMO schemas, Identity Resolution rulesets, and Activation Targets.
- Implement Pardot/MCAE capabilities in the LTC org, including engagement programs, lead scoring and grading, dynamic lists, form handlers, landing pages, tracker domains, and Salesforce connector synchronization.
- Design and deploy Agentforce agents for B2B marketing and sales use cases using Agent Builder and Prompt Builder templates grounded in Data Cloud Unified Profiles.
- Build and support integrations among Salesforce, Data Cloud, Pardot, Qualtrics, 6sense, Openprise, AEM, and other enterprise marketing systems.
- Implement consent and privacy architecture covering suppression management, contact-point consent, opt-out workflows, and audit-ready compliance reporting for CASL, GDPR, and CAN-SPAM.
- Troubleshoot data quality, synchronization, integration, and deployment pipeline issues across BAU and LTC environments.
- Partner with Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable and compliant solutions.
Requirements
- 6+ years of enterprise software engineering experience, including at least 4+ years of hands-on Salesforce Data Cloud or CDP platform engineering.
- Expert hands-on experience with Salesforce Data Cloud Data Streams, DLO/DMO schema design and mapping, Identity Resolution rulesets, Unified Individual and Unified Account Profiles, Calculated Insights, Segmentation, Data Actions, and Activation Targets.
- Hands-on Salesforce development experience with Apex classes, triggers, batch and scheduled processing, REST/SOAP callouts, Lightning Web Components, and Flows.
- Hands-on Pardot/MCAE experience with engagement programs, lead scoring and grading, dynamic lists, automation rules, form handlers, and Salesforce connector synchronization.
- Experience with Agentforce, including Agent Builder, Prompt Builder, Topics and Actions, Atlas Reasoning Engine, and Einstein Trust Layer configuration.
- Experience contributing to a Salesforce org migration or platform consolidation program, ideally involving Data Cloud, Pardot, or marketing automation.
- Ability to work autonomously, own ambiguous problems end-to-end, and communicate technical decisions to non-technical stakeholders.
- Required certifications: Salesforce Certified Data Cloud Consultant and Salesforce Certified Platform Developer I or II.
- Preferred experience with SFDX, Git-based Salesforce deployment pipelines, Copado, or Gearset.
- Preferred experience with consent and privacy architecture, Salesforce Privacy Center, contact-point consent models, GDPR/CASL consent withdrawal, or equivalent CDP/CMP solutions.
- Preferred experience with Openprise, 6sense, Qualtrics, or AEM integrations in a B2B marketing context.
- Familiarity with CRM Analytics or Datorama for marketing performance reporting.
- Preferred certifications include Salesforce Certified Marketing Cloud Account Engagement Consultant, Salesforce Certified Agentforce Specialist, Salesforce Certified AI Associate, and Salesforce Certified Sales Cloud Consultant.
Benefits
- Targeted base pay for the Toronto, Canada location is CAD 131,000–181,000 annually; bonus eligibility and possible equity are separate from base pay.
- Employee Assistance Program is available to all employees.
- Canada benefits include healthcare coverage, life and disability insurance, optional benefits, retirement and savings plans including DCPP, RRSP, and TFSA, vacation, personal time, and paid holidays.
- This is a full-time position based in the Toronto Office, with benefits subject to eligibility and plan terms.
About Equinix
Equinix (Nasdaq: EQIX) is the world’s digital infrastructure company®, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix enables today’s businesses to access all the right places, partners and possibilities they need to accelerate advantage. With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.