1 day ago
Hyderābād, IndiaStaff+
Responsibilities
- Develop, test, and deploy email campaigns, customer journeys, triggered communications, and lifecycle campaigns.
- Build responsive, dynamic email templates using AMPscript, HTML, CSS, and SSJS.
- Configure and manage Journey Builder, Automation Studio, Email Studio, Content Builder, and other Salesforce Marketing Cloud modules.
- Develop SQL queries, Data Extensions, audience segments, and API integrations.
- Monitor campaign execution, personalization, messaging workflows, deliverability, domain and IP reputation, campaign performance, and engagement metrics.
- Troubleshoot campaign, automation, data, and integration issues and recommend corrective actions.
- Analyze campaign reports and identify opportunities to improve performance.
- Act as module lead and primary point of contact for assigned markets or countries.
- Maintain technical documentation, operational processes, and development best practices.
- Collaborate with architects, business analysts, administrators, stakeholders, and project teams to deliver solutions and support proofs of concept.
Requirements
- Bachelor’s degree in IT, Computer Science, Engineering, or equivalent.
- Minimum five years of IT experience, including at least two years of hands-on Salesforce Marketing Cloud experience.
- Strong Salesforce Marketing Cloud knowledge and experience with at least three modules, including options such as Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, or Content Builder.
- Proficiency in AMPscript, HTML, CSS, SSJS, and moderately complex SQL queries.
- Experience with Data Extensions, segmentation, campaign automation, and API integrations.
- Understanding of email testing, deliverability, campaign analytics, and Salesforce best practices.
- Strong analytical, troubleshooting, communication, documentation, and stakeholder management skills.
- Ability to work independently, take ownership, and collaborate with geographically distributed teams.
About PepsiCo
PepsiCo is a global food and beverage company that manufactures, markets, and distributes snacks and drinks under brands such as Pepsi, Mountain Dew, Gatorade, Lay’s, Doritos, and Quaker Oats. It sells to consumers through retail, foodservice, and e-commerce channels, with products available in more than 200 countries and territories. Founded in 1965 and headquartered in Purchase, New York, PepsiCo is a public company listed on NASDAQ under the symbol PEP.