Salesforce Marketing Cloud Developer (Onsite)
West Coast University, Inc2 years ago
Irvine, CA, USASenior
Base Salary
$98k - $143k/yr
Responsibilities
- Design, develop, and maintain responsive HTML email templates, dynamic content blocks, and reusable Content Builder assets.
- Configure multi-channel journeys, automation workflows, data extensions, and mobile push campaigns in Salesforce Marketing Cloud.
- Develop personalized email and mobile messaging using AMPscript, Server-Side JavaScript, JSON, segmentation, and behavioral triggers.
- Build analytics reports and performance dashboards using SFMC Intelligence, Email Studio tracking, and custom SQL queries.
- Develop and maintain Salesforce Marketing Cloud integrations with other systems.
- Test and debug campaigns across email clients, mobile devices, journey conditions, and deployment environments.
- Troubleshoot email deliverability, journey logic, automation failures, mobile push issues, sender reputation, bounce management, and suppression lists.
- Collaborate with marketing, admissions, IT, designers, developers, and other stakeholders to translate requirements into scalable solutions.
- Support personnel planning and may participate in interviewing, selection, counseling, and performance evaluation.
- Maintain compliance with CAN-SPAM, TCPA, institutional policies, applicable laws, and university procedures.
Requirements
- Bachelor’s degree in computer science, web development, or a related field.
- At least 5 years of experience in email development.
- Advanced HTML, CSS, and JavaScript knowledge, with proficiency in AMPscript and Server-Side JavaScript.
- Experience with Salesforce Marketing Cloud Email Studio, Mobile Studio, MobilePush, SMS, Automation Studio, Content Builder, Journey Builder, Contact Builder, Intelligence/Datorama, and Advertising Studio.
- Experience developing mobile push notifications, including segmentation, personalization, deep linking, and behavioral triggers.
- Knowledge of HTML email development best practices, testing platforms, email template management, and data list management.
- Strong problem-solving, troubleshooting, visual design, organizational, communication, collaboration, and prioritization skills.
- Knowledge of call center integration and email and text messaging programs.
- Salesforce Marketing Cloud certifications are preferred, including Email Specialist, Developer, Consultant, or Administrator; additional Salesforce CRM certifications are a plus.
- Working knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Office programs, and presentation tools is preferred.
- Experience in highly regulated industries is preferred but not required.
Benefits
- Onsite position.
- No bonus eligibility.
- Opportunity to support a student-centered higher-education mission focused on healthcare education.
- Collaborative culture emphasizing teamwork, collegiality, transparency, professional growth, seminars, specialized training, and mentorship.
- West Coast University is an equal opportunity employer committed to diversity and inclusion.
Tech Stack
About West Coast University, Inc
West Coast University, Inc. is a private, for-profit higher-education institution offering healthcare-focused degree programs for aspiring nurses and allied health professionals, delivered on campus and online. Revenue comes from tuition and fees across undergraduate and graduate programs such as nursing, dental hygiene, physical therapy, and occupational therapy. The university operates multiple campuses in California, Texas, and Florida, including a Los Angeles site in North Hollywood, and holds regional and programmatic accreditations.