3 days ago
Kolkāta, IndiaMid Level / Senior
Responsibilities
- Analyze business requirements and map them to technical marketing flows.
- Create and maintain Marketing Cloud automations, customer journeys, campaign builds, and cross-channel messages.
- Configure Salesforce Marketing Cloud business units, users, profiles, roles, and account settings.
- Develop responsive, personalized, and triggered email templates using HTML, AMPscript, SSJS, and media queries.
- Set up data models using lists, groups, and data extensions, including opt-in and opt-out management.
- Integrate Salesforce Sales Cloud, Salesforce Service Cloud, Microsoft Dynamics, Google Analytics, APIs, and other external sources.
- Configure email, SMS, mobile push, LINE, WhatsApp, direct mail, call center, and web communications.
- Configure reports and support email compliance, sender configuration, and deliverability processes.
Requirements
- 4 to 12 years of experience in Salesforce Marketing Cloud development and marketing domain processes.
- Experience with digital marketing, campaign orchestration, real-time interaction, one-to-one journeys, and next-best-offer processes.
- Strong knowledge of Salesforce Marketing Cloud modules, including Email Studio, Mobile Studio, Automation Studio, and Web Studio.
- Experience with HTML, AMPscript, SSJS, SQL, responsive layouts, personalized emails, triggered emails, APIs, and data modeling.
- Understanding of Salesforce CRM, Microsoft Dynamics, Google Analytics, Salesforce Marketing Cloud integrations, and external data sources.
- Understanding of Personalization, Data Cloud, Einstein, and Datorama.
- Knowledge of CAN-SPAM, email regulatory compliance, sender configuration, and deliverability.
- Salesforce Marketing Cloud Email Specialist and Developer certifications are mandatory.
- Excellent communication skills and experience working in multi-vendor environments.
Benefits
- Hybrid work arrangement with three days in the office.
- Locations available across Cognizant CTS locations.
- Notice period accepted from immediate availability through 90 days.
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.