Salesforce Technical Lead - Marketing Cloud and Data 360
Tactile Medical6 hours ago
Minneapolis, MN, USAStaff+
Base Salary
$120k - $160k/yr
Responsibilities
- Own platform health, technical standards, documentation, governance, and long-term maintainability for Salesforce Marketing Cloud and Data 360.
- Translate business objectives into scalable technical designs and lead enhancements, integrations, releases, and production support.
- Design, build, and support Marketing Cloud journeys, automations, triggered communications, data extensions, preference management, audience activation, and dynamic content.
- Configure and operate Data 360 data streams, DLOs, DMOs, data spaces, identity resolution, unified profiles, calculated insights, segments, and activation targets.
- Build and test batch, streaming, and integration workflows for ingestion, reconciliation, segmentation, and activation.
- Serve as the escalation point for incidents, failed automations, integration issues, and data discrepancies, including root cause analysis and preventive actions.
- Guide testing, release planning, technical reviews, deployment validation, monitoring, solution documentation, and reusable technical patterns.
- Ensure solutions align with HIPAA, privacy, consent, security, data retention, access control, encryption, and audit requirements.
- Mentor less-experienced team members and partner with data teams and stakeholders on data quality, governance, and measurable engagement outcomes.
Requirements
- At least 7 years of technical development and administration experience in the Salesforce ecosystem.
- At least 5 years of hands-on experience implementing, administering, developing, and supporting Salesforce Marketing Cloud in enterprise environments.
- At least 3 years of hands-on Salesforce Data Cloud/Data 360 experience, including production implementation and ongoing platform ownership.
- Proven experience leading complex Marketing Cloud and Data 360 workstreams from design through production support.
- Deep experience with Marketing Cloud studios and builders, AMPscript, SQL, HTML, CSS, APIs, and integration troubleshooting.
- Strong knowledge of data modeling, ingestion, identity resolution, unified profiles, segmentation, calculated insights, and activation.
- Experience with incident management, root cause analysis, release management, testing, monitoring, and technical documentation.
- Strong communication and stakeholder-management skills.
- Preferred experience with Marketing Cloud Engagement Plus, Marketing Cloud Next, Health Cloud, Experience Cloud, and regulated industries such as healthcare, medical devices, or life sciences.
- Relevant Salesforce Marketing Cloud or Data Cloud certifications are preferred.
Benefits
- Hybrid work arrangement requiring attendance at the headquarters office two days per week.
- Medical, dental, and vision benefits; retirement benefits; employee stock purchase plan; paid time off; parental and family medical leave; volunteer time off; additional leave programs; life insurance; disability coverage; and wellness benefits and discounts.
- Benefits are subject to applicable eligibility, waiting-period, contribution, and other requirements and conditions.
About Tactile Medical
Tactile Medical designs and sells at-home medical devices for patients with lymphedema, chronic venous insufficiency, and related chronic swelling, as well as respiratory conditions. The company markets durable medical equipment through a direct national sales and clinical support team, working with providers and insurance reimbursement. Founded in 1995 and headquartered in Minneapolis, it is a public company listed on Nasdaq.