Senior Salesforce Marketing Cloud Engineer
Pacific Life3 days ago
Remote, United StatesSenior
Base Salary
$152k - $186k/yr
Responsibilities
- Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
- Advise marketing leadership and business stakeholders on customer engagement strategy and technology roadmaps.
- Design and implement customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
- Build integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
- Define technical standards, governance, security controls, and platform best practices.
- Collaborate with architects, data engineers, and product teams on enterprise-scale marketing capabilities.
- Evaluate Salesforce technologies and recommend solutions to improve customer engagement and operational efficiency.
- Mentor developers, administrators, and technical team members and help establish platform excellence.
Requirements
- At least 7 years of hands-on Salesforce Marketing Cloud experience.
- Expert knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
- Strong SQL development skills for complex audience creation and data management.
- Experience with AMPscript, Server-Side JavaScript, Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
- Experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
- Strong understanding of data architecture, integration patterns, and customer identity management.
- Exceptional communication skills with senior business leaders and technical engineering teams.
- Knowledge of email marketing compliance and legal requirements such as CAN-SPAM.
- Preferred: 10 or more years of CRM, marketing technology, or related platform experience.
- Preferred: Salesforce Data Cloud implementation experience.
- Preferred: Experience integrating Marketing Cloud with Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft, or other integration platforms.
- Preferred: Salesforce Marketing Cloud Consultant and/or Developer certifications.
- Preferred: Experience leading platform modernization or digital transformation initiatives.
- Preferred: Experience in financial services, insurance, or other regulated industries.
Benefits
- Medical, dental, vision, and wellbeing reimbursement benefits begin on day one.
- Paid time off, holiday schedules, and financial planning time off are available.
- Paid parental leave and an adoption assistance program are provided.
- Competitive 401(k) savings plan with company match and an additional contribution regardless of participation.
- Relocation assistance may be provided.
- The role is based in Pacific Life’s Newport Beach, California office.
- The employer supports an inclusive workforce and provides reasonable workplace accommodations.
About Pacific Life
Pacific Life is a privately held insurer and asset manager that sells life insurance, annuities, workforce benefits, and institutional investment solutions to individuals, employers, and institutions. The company also offers mutual funds and reinsurance capabilities. Founded in 1868 and headquartered in Newport Beach, California, Pacific Life is a Fortune 500 company serving retail and institutional markets across the United States.