3 days ago
Noida, IndiaSenior
Responsibilities
- Lead discovery workshops and assess ACC/ACS use cases, assets, data, custom logic, integrations, infrastructure, and operational dependencies.
- Develop target-state architectures, migration roadmaps, effort estimates, dependency plans, risks, and customer decision points for AEP and AJO.
- Design AEP schemas, identity resolution, datasets, ingestion, segmentation, governance, data transformation, and relational campaign models.
- Design and build AJO Journeys and Orchestrated Campaigns for batch, event-driven, transactional, relational, and multi-level sending use cases.
- Configure email, mobile, web, in-app, SMS/MMS, RCS, WhatsApp, LINE, direct mail, and other AJO channels and integrations.
- Build integrations using APIs, source connectors, file exchange, middleware, custom actions, OAuth 2.0, API keys, and mTLS.
- Migrate ACC/ACS data, workflows, personalization, offers, transactional flows, landing pages, consent, suppression, and reporting into appropriate AEP/AJO solutions.
- Establish testing, sandbox, versioning, dual-run, cutover, deliverability, monitoring, acceptance, and production-readiness practices.
- Produce architecture diagrams, data-mapping specifications, runbooks, testing evidence, implementation documentation, and operational support materials.
- Coach customer teams on AEP concepts, AJO operations, new workflows, responsibilities, and adoption.
Requirements
- Deep hands-on architecture and implementation experience with Adobe Campaign Classic ACC v7/v8, including FFDA/Snowflake, Federated Data Access, workflows, data models, deliveries, personalization, typologies, Message Center, Triggers, JSSP, web applications, SOAP APIs, packages, and integrations.
- Experience designing Adobe Campaign Standard campaigns and workflows, including audiences, deliveries, templates, personalization, channels, data resources, imports/exports, APIs, consent, and subscriptions.
- Expertise with Adobe Experience Platform, including XDM, schemas, datasets, identity namespaces, identity resolution, Real-Time Customer Profile, ingestion, sources, destinations, segmentation, Query Service, governance, consent, and sandboxes.
- Expertise with Adobe Journey Optimizer journey and campaign design, including action, API-triggered, orchestrated, unitary, business-event, audience-based, and multi-step patterns.
- Ability to assess product fit, explain platform boundaries, identify gaps, recommend coexistence or alternative solutions, and set realistic customer expectations.
- Experience with data migration, relational modeling, personalization conversion, decisioning, channel configuration, integrations, APIs, testing, deliverability, cutover, and operational enablement.
- Ability to work with marketing, campaign operations, data, architecture, security, mobile, and IT stakeholders.
- Experience with Adobe Campaign v7/v8 and ACS migrations to AEP/AJO, including data mapping, consent, suppression, historical data, and workflow redesign.
Benefits
- Hybrid work arrangement with teams in the office an average of four days per week.
- Career development and opportunities to grow technical and consulting skills.
- Work with global brands and enterprise digital-experience programs in VML Enterprise Solutions.
- Culture emphasizing empathy, innovation, collaboration, experimentation, and inclusion.
Tech Stack
Categories
Solutions Engineering
About VML
VML is a global marketing and advertising agency that designs brand experiences, customer journeys, and commerce programs for large consumer and enterprise brands. It operates in 55+ markets with principal offices including New York, London, and Singapore, and is part of WPP. Notable clients include Ford, Microsoft, Coca‑Cola, and Nestlé, spanning health, retail, and technology sectors.