Dentsu

Campaign Platform Architect

Dentsu
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1 day ago
London, United KingdomStaff+

Responsibilities

  • Lead Salesforce Marketing Cloud implementation, enhancement, migration, integration, and transformation projects through the full delivery lifecycle.
  • Translate business, marketing, campaign, data, security, and operational requirements into scalable solution designs.
  • Produce architecture documentation covering solution designs, data models, integrations, data flows, security models, environments, and deployment approaches.
  • Provide strategic consultancy on Salesforce Marketing Cloud, marketing architecture, workflows, platform evolution, and technical trade-offs.
  • Facilitate client discovery, requirements gathering, solution design, onboarding, governance, and technical working sessions.
  • Manage technical risks, dependencies, design decisions, stakeholder expectations, and escalated technical issues.
  • Provide technical direction and quality oversight to developers, consultants, data teams, and multidisciplinary delivery teams.
  • Develop reusable assets and best practices while supporting knowledge-sharing and client self-sufficiency.

Requirements

  • Deep practical expertise designing, configuring, integrating, and delivering enterprise-scale Salesforce Marketing Cloud solutions.
  • Strong hands-on knowledge of Journey Builder, Contact Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and Salesforce Marketing Cloud APIs.
  • Experience with Salesforce Marketing Cloud data models, subscriber management, consent and preference solutions, and automated campaign workflows.
  • Working knowledge of SQL, AMPscript, and Server-Side JavaScript.
  • Proven experience leading multiple Salesforce Marketing Cloud implementation, migration, integration, or transformation projects.
  • Experience leading discovery, requirements gathering, solution design, governance, and technical workshops.
  • Ability to produce functional requirements, technical designs, user stories, implementation plans, and acceptance criteria from business and marketing requirements.
  • Experience integrating Salesforce Marketing Cloud with CRM platforms, CDPs, data warehouses, customer databases, APIs, and enterprise data pipelines.
  • Strong understanding of data architecture, integration patterns, identity, consent, preferences, segmentation, personalisation, and campaign execution.
  • Experience providing technical leadership and quality oversight across complex projects and multidisciplinary teams.
  • Strong communication, analytical, problem-solving, documentation, prioritisation, and stakeholder-management skills.

Benefits

  • Permanent, full-time role based from the London office on a hybrid working basis.
  • Competitive salary and a flexible benefits package tailored to individual needs.
  • Company-funded private medical insurance, virtual GP access, and an employee assistance programme.
  • 25 days of annual leave plus additional birthday, wellbeing, and volunteering days.
  • Discounted gym memberships, retail perks, electric car leasing, and travel insurance.
  • Flexible working arrangements and reasonable adjustments during recruitment where needed.

Tech Stack

Categories

Solutions Engineering
Dentsu

About Dentsu

10,000+ employees

Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle. Founded in 1901 and headquartered in Tokyo, Dentsu is publicly traded in Japan and serves clients across many sectors worldwide.

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