Salesforce Marketing Cloud Developer
West Coast University, Inc2 years ago
Irvine, CA, USASenior
Base Salary
$98k - $143k/yr
Responsibilities
- Design, develop, and maintain responsive HTML email templates, dynamic content blocks, and reusable Salesforce Marketing Cloud Content Builder assets.
- Architect and configure multi-channel journeys, automation workflows, data extensions, and mobile push campaigns.
- Develop MobilePush audience targeting, personalization, in-app messaging, deep linking, segmentation, and behavioral triggers using AMPscript, JSON, and Server-Side JavaScript.
- Build and maintain analytics reporting with SFMC Intelligence (Datorama), Email Studio tracking, and custom SQL queries.
- Test and debug campaigns across email clients, mobile devices, and journey entry and exit conditions.
- Troubleshoot email deliverability, journey logic, automation failures, mobile push deployments, sender reputation, bounce management, and suppression lists.
- Develop and maintain Salesforce Marketing Cloud integrations with other systems and collaborate with IT on data extension issues.
- Gather requirements and execute email and text messaging campaigns in collaboration with marketing, admissions, designers, developers, and other stakeholders.
- Ensure campaigns comply with CAN-SPAM, TCPA, accessibility requirements, and institutional policies.
- May participate in personnel planning, interviewing, counseling, performance evaluation, training, and mentorship.
Requirements
- Bachelor’s degree in computer science, web development, or a related field.
- At least 5 years of experience in email development.
- Advanced knowledge of HTML, CSS, and JavaScript.
- Proficiency in AMPscript and Server-Side JavaScript for dynamic content and Salesforce Marketing Cloud scripting.
- Experience with Salesforce Marketing Cloud Email Studio, Mobile Studio, MobilePush, SMS, Automation Studio, Content Builder, Journey Builder, Contact Builder, Intelligence (Datorama), and Advertising Studio.
- Experience developing mobile push notifications, including segmentation, personalization, deep linking, and behavioral triggers.
- Strong knowledge of HTML email development best practices and testing platforms.
- Strong problem-solving, troubleshooting, organizational, prioritization, collaboration, and attention-to-detail skills.
- Strong visual design and digital design skills, including experience with design software.
- Salesforce Marketing Cloud certifications such as Email Specialist, Developer, Consultant, or Administrator are preferred; additional Salesforce CRM certifications are a plus.
- Knowledge of call center integration and experience with email and text messaging programs.
- Working knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Office, and presentation tools is preferred.
- Experience in highly regulated industries is preferred but not required.
Tech Stack
Categories
About West Coast University, Inc
West Coast University, Inc. is a private, for-profit higher-education institution offering healthcare-focused degree programs for aspiring nurses and allied health professionals, delivered on campus and online. Revenue comes from tuition and fees across undergraduate and graduate programs such as nursing, dental hygiene, physical therapy, and occupational therapy. The university operates multiple campuses in California, Texas, and Florida, including a Los Angeles site in North Hollywood, and holds regional and programmatic accreditations.