13 hours ago
Málaga, SpainSenior / Staff+
Responsibilities
- Collaborate with operations, client, developer, architect, data, project management, and account teams to deliver Adobe-based solutions.
- Configure and implement Adobe marketing applications, internal enterprise marketing tools, business rules, automations, and campaign features.
- Gather business requirements from marketers and translate them into technical specifications and scalable campaign solutions.
- Use Adobe Experience Platform and related tools to build audiences, manage segments, and assess data quality and integrity.
- Perform QA, UAT, testing, deployment support, monitoring, troubleshooting, and issue resolution for campaign solutions.
- Create and maintain technical, solution, campaign, requirements, specification, and process documentation.
- Identify opportunities to optimize Adobe platforms, features, campaign operations, and client experiences.
Requirements
- 5–8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
- Advanced understanding of campaign execution, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
- Ability to independently assess, develop, maintain, and design scalable campaign solutions from scratch.
- Experience developing and executing campaign- or program-level UAT tests.
- Understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Knowledge of audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Strong business acumen, client strategy understanding, analytical problem-solving, communication, collaboration, and attention to detail.
- Relevant platform certifications or accreditations, such as Adobe Journey Optimizer, Adobe Campaign, or Braze certifications, are advantageous.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.