PubMatic

Principal/Senior Software Engineer - Mobile App Monetization (Ad Server)

PubMatic
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12 days ago
Redwood City, CA, USASenior / Staff+
H1B sponsor

Responsibilities

  • Architect and implement scalable, low-latency backend services for mobile app monetization.
  • Build SSP-DSP integration workflows covering mobile inventory signals, bid responses, privacy-aware processing, and troubleshooting.
  • Design traffic-shaping and QPS-optimization systems for prioritizing high-value in-app inventory.
  • Improve runtime handling, compatibility, tracking, and reward correctness across rewarded video, interstitial, native, banner, app-open, playable, and video formats.
  • Develop mobile supply-quality, fraud-detection, app-validation, buyer-diagnostics, attribution-readiness, and supply-path-quality capabilities.
  • Support privacy-aware advertising through consent enforcement, ATT/IDFA and AAID handling, SKAN readiness, MMP signals, and privacy-safe fallbacks.
  • Partner with SDK, OpenBid/S2S integration, DSP, publisher, product, data science, marketplace quality, and SRE teams.
  • Champion observability and operational excellence through structured logs, dashboards, alerts, safe rollouts, latency protection, debugging, and incident response.

Requirements

  • At least five years of backend engineering experience building high-scale, low-latency systems.
  • Strong knowledge of mobile app inventory signals, mobile ad formats, performance advertising, and SSP-DSP or programmatic AdTech workflows.
  • Experience or strong familiarity with mobile attribution and measurement platforms, including MMPs, AppsFlyer, Adjust, Singular, Firebase, and SKAdNetwork.
  • Knowledge of mobile privacy and compliance constraints, including Apple ATT, IDFA, Android Advertising ID, Google Privacy Sandbox for Android, COPPA, GDPR, CCPA/CPRA, TCF, GPP, and do-not-sell/share flags.
  • Practical knowledge of mobile supply quality and fraud prevention, including spoofing, geo mismatch, VPN/proxy traffic, click injection, click spam, invalid traffic, app-ads.txt, sellers.json, and SupplyChain validation.
  • Bachelor’s degree in engineering or an equivalent degree, or equivalent degree from a recognized institution.
  • Strong communication, ownership, collaboration, and cross-functional partnership skills.

Benefits

  • Hybrid work schedule with three days in the office and two days working remotely.
  • Paternity and maternity leave, healthcare insurance, and broadband reimbursement.
  • Office snacks, drinks, and catered lunches.
  • Competitive compensation, performance-based incentives, and career growth opportunities.

Tech Stack

Firebase

Categories

PubMatic

About PubMatic

1,001-5,000 employees

PubMatic builds a sell-side programmatic advertising platform that helps digital publishers and commerce media networks monetize display, mobile, video, and in‑app inventory by connecting them with DSPs and buyers. Its business model centers on fees from real-time ad auctions and related services, including RTB, yield optimization, and AI-driven decisioning. Founded in 2006, the company is headquartered in Redwood City, California, and is listed on NASDAQ under the ticker PUBM.

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