Responsibilities
- Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, clarify requirements, and identify risks.
- Assist with campaign execution, including audience segmentation, journey mapping, and content creation.
- Configure and customize Salesforce Marketing Cloud components such as data extensions, email templates, landing pages, and automations.
- Build and maintain customer master and standard data extensions for accurate segmentation and personalization.
- Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.
- Set up and execute email, SMS, direct mail, social, paid, and other broadcast or journey-based campaigns.
- Create CloudPages according to campaign briefs.
- Ensure accurate campaign audience targeting and segmentation.
- Monitor campaign performance and engagement metrics and provide reporting and analysis to stakeholders.
- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
- Troubleshoot and resolve technical issues related to campaign execution.
- Design and develop responsive HTML email templates from PSD files for desktop and mobile email clients.
- Implement dynamic and personalized email content using AMPscript or SSJS.
- Follow required desktop procedures, standard operating procedures, checklists, and process documentation.
Requirements
- Any graduation is required.
- Three to five years of professional experience is required.
- In-depth expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
- Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within Salesforce Marketing Cloud.
- Experience configuring and customizing data extensions, email templates, automations, landing pages, and related Salesforce Marketing Cloud components.
- Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
- Experience with HTML email template development, responsive design, personalization, campaign execution, and troubleshooting.
- Strong problem-solving skills.
Tech Stack
Categories
About Accenture
Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to: - Use common courtesy and be respectful of others. - Create your own original content and avoid content that you know to be fraudulent. - Never repost someone else's copyrighted work, unless you have permission. - Never post personal, identifying, or confidential information. We reserve the right to delete comments or posts we deem to be: - Profane, obscene, inappropriate, offensive, abusive material. - Spam, repeated comments and commercial messages and personal advertisements. - Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability. - Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization. - False, inaccurate, libelous, or otherwise misleading in any way.