29 days ago
Mumbai, IndiaMid Level
Responsibilities
- Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, clarify requirements, and identify risks.
- Assist with campaign execution, including audience segmentation, journey mapping, and content creation.
- Configure and customize Salesforce Marketing Cloud components such as data extensions, email templates, landing pages, and automations.
- Build and maintain customer master and standard data extensions for accurate segmentation and personalization.
- Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.
- Set up and execute email, SMS, direct mail, social, paid, and other broadcast or journey-based campaigns.
- Create CloudPages according to campaign briefs.
- Ensure accurate campaign audience targeting and segmentation.
- Monitor campaign performance and engagement metrics and provide reporting and analysis to stakeholders.
- Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
- Troubleshoot and resolve technical issues related to campaign execution.
- Design and develop responsive HTML email templates from PSD files for desktop and mobile email clients.
- Implement dynamic and personalized email content using AMPscript or SSJS.
- Follow required desktop procedures, standard operating procedures, checklists, and process documentation.
Requirements
- Any graduation is required.
- Three to five years of professional experience is required.
- In-depth expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
- Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within Salesforce Marketing Cloud.
- Experience configuring and customizing data extensions, email templates, automations, landing pages, and related Salesforce Marketing Cloud components.
- Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
- Experience with HTML email template development, responsive design, personalization, campaign execution, and troubleshooting.
- Strong problem-solving skills.
Tech Stack
HTMLSQL
Categories
About Accenture
Accenture is a global professional services firm providing management consulting, systems integration and technology, cybersecurity, and business process outsourcing for enterprises and governments. It operates a services-driven model delivering projects and managed services, often with major cloud and software partners, across industries worldwide. Headquartered in Dublin and publicly traded on the NYSE (ACN), it originated as Andersen Consulting and adopted the Accenture name in 2001.