Senior Software Engineer
Entravision Communications Corporation6 days ago
Responsibilities
- Define Smadex’s identity resolution strategy, roadmap, and incremental delivery plan.
- Design and build identity graph components mapping raw identifiers to device, person, and household entities.
- Resolve noisy or inconsistent identifiers using behavioral patterns, activity signals, IP neighborhoods, and clustering methods.
- Build proof-of-concept and production-ready data pipelines that are observable, scalable, and maintainable.
- Partner with Data Engineering and Data Quality to define upstream data needs and validate ingestion, identifier consistency, provider reliability, and graph stability.
- Collaborate with ML teams to create identity-derived features and evaluate their impact on targeting, attribution, incrementality, and model performance.
- Support product and customer-facing initiatives involving identity and define success metrics for performance and product enablement.
- Provide technical guidance for experimentation, offline evaluation, and online testing of identity-based approaches.
Requirements
- Experience level is indicated by the Senior Software Engineer title.
- Ability to translate business needs into data engineering and machine learning requirements.
- Ability to design identity resolution or graph architectures handling identifiers, devices, people, and households.
- Experience building scalable, production-ready data pipelines and working with data quality initiatives.
- Ability to collaborate effectively with Data Engineering, Data Quality, Machine Learning, Product, and customer-facing teams.
- Experience with experimentation, offline evaluation, or online testing of data- or identity-based approaches is relevant to the role.
Tech Stack
iOS
Categories
Data Engineering
About Entravision Communications Corporation
Entravision Communications Corporation operates a combined media and advertising technology business, selling broadcast, digital, and programmatic advertising to brands and mobile app marketers. It owns Spanish-language TV and radio stations in the U.S. and offers ad-tech services via Smadex (DSP) and Adwake (performance marketing). Founded in 1996 and headquartered in Burbank, California, Entravision is now part of Aleph Group.