4 days ago
London, United KingdomSenior
Responsibilities
- Lead cross-functional delivery across operations, product, development, and client teams.
- Architect and configure end-to-end Salesforce Marketing Cloud solutions, including advanced business logic, custom scripts, and automated workflows.
- Develop and optimize complex, multi-channel customer journeys and trigger-based marketing programs.
- Translate client requirements into technical specifications, architecture blueprints, and data models.
- Manage SQL queries, audience segmentation, data validation, governance, and security.
- Lead client requirements-gathering workshops and serve as a technical escalation point for SFMC issues.
- Establish quality assurance and testing standards for configurations, custom code, and platform features.
- Mentor junior Application Consultants and Specialists and drive technical quality across projects.
- Identify opportunities to expand and optimize Catalyst platform tools for enterprise clients.
Requirements
- At least 5 years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
- Deep expertise in marketing operations, marketing automation, and enterprise lifecycle marketing frameworks.
- Extensive experience designing, building, and optimizing complex customer journeys and trigger-based marketing programs.
- Advanced client-facing consulting skills, including technical workshops and executive stakeholder management.
- Strong proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS.
- Advanced data management skills, including complex SQL querying, audience segmentation, data validation, and governance.
- Experience serving as a technical lead, mentoring team members, and driving quality standards.
- Strategic leadership, communication, problem-solving, and the ability to explain technical concepts to non-technical stakeholders.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.