29 days ago
Singapore, SingaporeMid Level
Responsibilities
- Design, build, and deploy marketing automation solutions in Salesforce Marketing Cloud Account Engagement to support email campaigns and lead-management workflows.
- Create and maintain email journeys, reusable email templates, modular components, responsive landing pages, automated workflows, form handlers, and segmentation solutions.
- Use HTML, CSS, and JavaScript for email template and landing-page development.
- Integrate marketing automation solutions with the EDB website and other enterprise platforms, including CRM systems.
- Translate business requirements from marketing stakeholders into technical specifications.
- Test automation workflows and newly developed solutions against functional and non-functional requirements.
- Maintain user guides, technical specifications, and support documentation.
- Collaborate with marketing, IT, and external vendors to support integration and performance of marketing technology solutions.
Requirements
- A degree or diploma in Computer Science, Computer or Electronics Engineering, Information Technology, or a related discipline.
- 2–3 years of application development experience focused on marketing automation platforms or low-code/no-code solutions.
- Specialization in Salesforce Marketing Cloud or Salesforce Marketing Cloud Account Engagement (Pardot).
- Experience developing and deploying marketing automation solutions.
- Knowledge of HTML, CSS, and JavaScript for email templates, landing pages, and responsive design.
- Familiarity with APIs and integrations with enterprise systems, particularly Salesforce CRM.
- Ability to work independently and collaboratively, with strong attention to detail, analytical and problem-solving skills, and communication abilities.
- Preferred Salesforce Marketing Cloud Account Engagement certification or similar marketing automation certification.
- Preferred hands-on administration and configuration experience with low-code features such as rules engines, workflows, process logic, data validations, screen flows, and page layouts in Salesforce or Dynamics 365.
- Preferred experience with email deliverability, marketing database management, contact segmentation, data hygiene, and international data privacy regulations such as GDPR.
Tech Stack
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