3 months ago
Gurgaon, IndiaSenior
Responsibilities
- Develop, benchmark, and deploy real-time bidding algorithms, pacing controls, and predictive models to maximize ROAS and conversion tracking.
- Design and scale low-latency streaming and batch data pipelines for conversion and multi-touch attribution data.
- Build mobile advertising mechanisms that operate within SKAdNetwork, Attribution API, and Android Privacy Sandbox constraints.
- Implement cross-device graph integrations, household-level frequency capping, and server-to-server attribution for CTV and video.
- Integrate alternative desktop identity frameworks such as UID2 and LiveRamp ATS.
- Audit ingestion systems for architectural flaws, data loss, and latency affecting attribution accuracy and campaign performance.
- Write high-performance, memory-efficient code for backend systems processing trillions of monthly events.
Requirements
- At least 5 years of software engineering experience focused on performance advertising, programmatic bidding, or large-scale user-conversion optimization loops.
- Production experience evaluating and implementing multi-touch attribution, last-touch attribution, or incrementality testing frameworks.
- Hands-on experience building terabyte-to-petabyte-scale data pipelines with Apache Spark, Apache Flink, Kafka, and cloud data warehouses such as Snowflake or BigQuery.
- Technical familiarity with mobile, CTV, video, and desktop advertising specifications, including IDFA/GAID loss mitigations, App Transport Security, and IFA standards.
- Deep understanding of the OpenRTB protocol, DSP/SSP mechanics, and supply-path optimization.
- Experience deploying production-grade machine learning frameworks for CTR/CVR prediction.
- Strong system-level performance benchmarking skills, including memory-allocation profiling and I/O bottleneck reduction.
- Bachelor’s degree in engineering or an equivalent degree from a recognized institute or university.
Benefits
- Hybrid work schedule with three days in the office and two days working remotely.
- Paternity and maternity leave.
- Healthcare insurance.
- Broadband reimbursement.
- Office kitchen with healthy snacks and drinks, plus catered lunches.
Tech Stack
Categories
BackendData Engineering
About PubMatic
PubMatic builds a sell-side programmatic advertising platform that helps digital publishers and commerce media networks monetize display, mobile, video, and in‑app inventory by connecting them with DSPs and buyers. Its business model centers on fees from real-time ad auctions and related services, including RTB, yield optimization, and AI-driven decisioning. Founded in 2006, the company is headquartered in Redwood City, California, and is listed on NASDAQ under the ticker PUBM.