Responsibilities
- Develop and enhance custom software components and Salesforce Data 360 solutions.
- Create and code sitemaps to track customer interactions and events.
- Configure product catalogs, custom user and catalog attributes, audience segments, Einstein recipes, and decisioning strategies.
- Build personalized web campaigns and templates using Marketing Cloud Personalization.
- Conduct A/B tests to assess personalized content and campaign effectiveness.
- Use Data Cloud customer data to improve marketing strategies and support targeting and insights.
- Design and maintain data models and manage data workflows for personalization initiatives.
- Collaborate with Data and cross-functional teams on integration, reporting, analytics, and technical requirements.
- Troubleshoot technical issues, optimize performance, and maintain reliable software components.
- Document development processes and solutions and provide guidance to junior team members.
Requirements
- At least 3 years of experience with Salesforce Data 360 is required.
- 15 years of full-time education is required.
- Experience with Marketing Cloud Personalization, Data Cloud, and Einstein Studio.
- Strong knowledge of HTML, CSS, and JavaScript.
- Experience with sitemaps, product catalogs, custom attributes, segmentation, decisioning, personalized campaigns, and A/B testing.
- Knowledge of software development lifecycle practices and agile methodologies.
- Experience integrating custom software components within larger systems.
- Ability to troubleshoot complex technical issues and apply performance optimization techniques.
- Strong communication and collaboration skills.
Benefits
- The position is based at the company’s Bengaluru office.
Tech Stack
Categories
About Accenture
Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to: - Use common courtesy and be respectful of others. - Create your own original content and avoid content that you know to be fraudulent. - Never repost someone else's copyrighted work, unless you have permission. - Never post personal, identifying, or confidential information. We reserve the right to delete comments or posts we deem to be: - Profane, obscene, inappropriate, offensive, abusive material. - Spam, repeated comments and commercial messages and personal advertisements. - Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability. - Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization. - False, inaccurate, libelous, or otherwise misleading in any way.