4 days ago
Madrid, SpainSenior
Responsibilities
- Lead cross-functional collaboration across operations, product, development, and client teams for enterprise delivery.
- Champion adoption and expansion of Catalyst tools and architect tailored end-to-end solutions.
- Design and configure advanced business logic, custom SSJS and AMPscript, and automated workflows in Salesforce Marketing Cloud.
- Translate client requirements into scalable technical specifications, architecture blueprints, and data models.
- Establish quality assurance and testing standards for configurations, custom code, and platform features.
- Act as the primary technical escalation point for complex Salesforce Marketing Cloud application issues.
- Lead requirements-gathering workshops with senior client marketers.
- Manage data architecture, SQL queries, audience segmentation, data integrity, governance, and security.
- Mentor and upskill junior Application Consultants and Specialists.
- Identify opportunities to enhance and optimize the Catalyst platform and its features.
Requirements
- 5+ years of hands-on Salesforce Marketing Cloud experience across Journey Builder, Automation Studio, AMPscript, SSJS, and custom API integrations.
- Deep expertise in marketing operations, advanced marketing automation, and enterprise lifecycle marketing frameworks.
- Extensive experience designing, building, and optimizing complex multi-channel customer journeys and trigger-based marketing programs.
- Advanced client-facing consultancy skills, including technical workshops, executive expectation management, and adaptation to diverse client environments.
- Strong proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS for custom marketing automation solutions.
- Advanced data management expertise in SQL querying, audience segmentation, data validation, and governance.
- Experience serving as a technical lead, mentoring junior team members, and driving quality standards.
- Strategic leadership, influential communication, pragmatic problem-solving, and the ability to explain technical concepts to non-technical stakeholders.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.