Senior Frontend Engineer - Marketing (all genders)
About You SE & Co. KG4 hours ago
Hamburg, GermanySenior
Responsibilities
- Own and develop the SCAYLE.com and scaylestudios.ai web experiences.
- Lead the replatforming of scayle.com from WordPress to a modern headless or React/Next.js stack.
- Build conversion-focused navigation, landing pages, onboarding processes, and activation modules for SCAYLE STUDIOS.
- Drive technical SEO, Generative Engine Optimization, Core Web Vitals, CDN usage, and media/video performance optimization.
- Implement event tracking, A/B testing, and conversion metrics in collaboration with the Demand team.
- Partner with Content, Product, and Demand teams to turn growth initiatives into performant web experiences.
- Integrate AI coding tools such as Claude Code into engineering workflows.
- Create secure and efficient publishing processes for non-technical stakeholders.
Requirements
- More than 5 years of hands-on senior software development experience.
- Proven web development experience in B2B/SaaS or marketing environments.
- Strong knowledge of HTML, CSS, JavaScript/TypeScript, Ruby on Rails with Hotwire, and WordPress.
- Experience with migrations to headless setups or React/Next.js stacks.
- Deep understanding of Core Web Vitals, media and video optimization, CDNs, technical SEO, and emerging AI/GEO search strategies.
- Demonstrated success building high-converting landing pages, signup processes, and payment integrations such as Stripe.
- Experience with A/B testing and tracking.
- Builder mentality and effective use of AI tools such as Claude Code and Cursor.
- Fluent English; German is advantageous.
- Interest in fashion, e-commerce, or creative technology is advantageous.
Benefits
- Inclusive and fair working environment that welcomes diverse backgrounds and perspectives.
- Flexible, creative environment focused on continuous development and innovation.
- Online application process with prompt feedback.
Tech Stack
Categories
FrontendGrowth Engineering
About About You SE & Co. KG
ABOUT YOU SE & Co. KG operates an online fashion marketplace for European consumers and licenses commerce technology to brands via its SCAYLE platform. The group sells apparel and lifestyle products through its mobile app and aboutyou.com, and offers a cloud-based enterprise shop system under a license model to retailers. Founded in 2014 and headquartered in Hamburg, it is a publicly listed company.