4 days ago
Barcelona, SpainSenior
Responsibilities
- Lead cross-functional delivery across operations, product, development, and client teams.
- Champion adoption and expansion of Catalyst tools by architecting tailored end-to-end solutions.
- Design and configure advanced business logic, custom SSJS and AMPscript, and automated Salesforce Marketing Cloud workflows.
- Translate client requirements into technical specifications, architecture blueprints, and data models.
- Establish quality assurance and testing standards for configurations, custom code, and platform features.
- Troubleshoot and resolve complex application issues across Salesforce Marketing Cloud environments as a senior technical escalation point.
- Lead requirements-gathering workshops with senior client marketers and translate objectives into technical solutions.
- Manage data architecture, SQL queries, audience segmentation, data integrity, governance, and security.
- Mentor and upskill junior Application Consultants and Specialists.
- Identify opportunities to enhance and optimize the Catalyst platform and its features.
Requirements
- 5+ years of hands-on experience with Salesforce Marketing Cloud across Journey Builder, Automation Studio, AMPscript, SSJS, and custom integrations.
- Deep expertise in marketing operations, advanced marketing automation, and enterprise lifecycle marketing frameworks.
- Extensive experience designing, building, and optimizing multi-channel customer journeys and trigger-based marketing programs.
- Advanced client-facing consulting skills, including technical workshops and executive stakeholder management.
- Strong proficiency in JavaScript, SSJS, AMPscript, and HTML/CSS.
- Advanced data management expertise, including SQL querying, audience segmentation, data validation, and governance.
- Experience acting as a technical lead, mentoring team members, and driving quality standards.
- Strategic leadership, empathetic mentoring, influential communication, and the ability to explain technical concepts to non-technical stakeholders.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.