1 day ago
Charlotte, NC, USA or Dallas, TX, USAStaff+
Responsibilities
- Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target-driven experiences.
- Build and maintain front-end code using JavaScript, TypeScript, HTML, and CSS with responsive design, accessibility, performance, and cross-browser considerations.
- Configure and support Adobe Target activities, audiences, profile scripts, parameters, QA links, prioritization, targeting rules, and delivery safeguards.
- Partner with product, design, analytics, AEM, MarTech, business, and engineering teams to translate experimentation goals into measurable implementations.
- Provide technical leadership, resolve ambiguity, communicate tradeoffs and risks, and drive delivery alignment and launch readiness.
- Define and enforce standards for code quality, QA, accessibility, performance, version control, documentation, release readiness, and experimentation governance.
- Troubleshoot Target delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects.
- Create reusable scripts, patterns, utilities, documentation, and technical guidance to improve experimentation speed and reliability.
- Mentor developers and business technologists on Adobe Target, front-end development, QA, and technical problem solving.
Requirements
- Bachelor’s or master’s degree in information technology, computer science, digital technology, or design, or equivalent experience.
- Strong hands-on Adobe Target experience covering A/B testing, multivariate testing, experience targeting, personalization, audiences, profile scripts, parameters, QA, debugging, and activity lifecycle management.
- Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
- Experience implementing Target activities with custom code, reusable scripts, front-end components, QA utilities, and analytics or measurement integrations.
- Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness.
- Experience with or familiarity with at least one other Adobe Experience Cloud product, such as AEP, CJA, AJO, AEM, Adobe Analytics, or CDP/IDR capabilities.
- Ability to assess implementation options, troubleshoot issues, manage dependencies, and recommend scalable solutions.
- Strong communication, leadership, stakeholder management, cross-functional alignment, and technical explanation skills.
- Experience mentoring developers, leading technical discussions, creating documentation, and supporting experimentation or personalization standards and governance.
- Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency.
- Adobe Target certification, such as Adobe Target Certified Professional or Adobe Target Business Practitioner, is preferred.
- Experience with audience strategy, activation, content delivery, measurement, optimization, customer journey orchestration, enterprise digital marketing, financial services, regulated environments, or large-scale personalization programs is preferred.
Benefits
- Hybrid working model combining workplace flexibility with in-person learning, collaboration, and connection.
Tech Stack
Categories
FrontendGrowth Engineering
About Vanguard
Vanguard is an investment management company offering low-cost index and active mutual funds, ETFs, brokerage, retirement plans, and financial advice for individual, institutional, and advisor clients. Founded in 1975 by John C. Bogle and headquartered in Valley Forge, PA, it operates a client-owned structure in which its funds own the firm. Its business model centers on asset-based management and advisory fees.