7 days ago
Base Salary
$68k - $109k/yr
Responsibilities
- Design and implement scalable Marketo architecture aligned with business goals.
- Develop integration strategies with Salesforce, Dynamics, Adobe Experience Manager, and other marketing technology platforms.
- Establish data governance, lead scoring, and revenue cycle models.
- Build and manage Marketo campaigns, workflows, landing pages, and forms.
- Oversee A/B testing, segmentation, personalization, email deliverability, and data privacy compliance.
- Customize Marketo using APIs, custom objects, and advanced configurations.
- Conduct system audits and performance reviews to optimize efficiency.
- Provide technical guidance and best practices to marketing and sales teams.
- Develop campaign performance dashboards and reporting frameworks.
- Analyze data to improve lead nurturing and conversion strategies.
Requirements
- At least 9 years of marketing automation experience.
- At least 3 years of experience in Marketo architecture and leadership roles.
- Expertise in Marketo configuration, API integrations, and CRM systems.
- Strong understanding of lead lifecycle, scoring, and nurturing.
- Proficiency in data governance and marketing analytics.
- Experience with Adobe Experience Manager and Salesforce CRM preferred.
- Knowledge of HTML and CSS for email and landing page customization preferred.
- Marketo Certified Solutions Architect or Expert certification preferred.
- Strong communication and stakeholder management skills.
Benefits
- Paid time off, including 12–25 vacation days depending on employee grade, company-paid holidays, personal days, and sick leave.
- Medical, dental, and vision coverage, or provincial healthcare coordination in Canada.
- Retirement savings plans such as 401(k) in the U.S. and RRSP in Canada.
- Life and disability insurance.
- Employee assistance programs and other benefits based on local policy and eligibility.
- Full-time role located in Malvern, Pennsylvania or Charlotte, North Carolina.
Tech Stack
CSSHTML
Categories
About Capgemini
Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.