2 days ago
Responsibilities
- Lead technical discovery, requirements gathering, solution design, implementation planning, and risk identification across client engagements.
- Build, implement, and QA A/B and multivariate experiments in Adobe Target, including VEC, form-based activities, custom code, profile scripts, and Target Recommendations.
- Architect Adobe Experience Platform and Real-Time CDP schemas, ingestion pipelines, segmentation, audience evaluation, activation, and identity stitching.
- Implement and troubleshoot Adobe Experience Platform Web SDK, datastreams, edge decisioning, personalization, and network payloads.
- Design and manage data layers, rules, extensions, data elements, and tag firing across Adobe Launch/Tags and Google Tag Manager.
- Trace and debug end-to-end data flows across browsers, tags, Adobe Edge/AEP, datasets, reporting, and activation systems.
- Advise clients and stakeholders on technical architecture, experimentation measurement, feasibility, maintainability, and implementation tradeoffs.
Requirements
- At least 4 years of hands-on experience in marketing technology, web analytics, personalization, experimentation, or related technical consulting or engineering roles.
- Client-facing consulting or agency experience is preferred, including leading discovery sessions, presenting solutions, and managing technical communication.
- Deep hands-on experience building, implementing, and QA’ing A/B and multivariate tests with Adobe Target, including VEC, form-based activities, custom code, Target Recommendations, and profile scripts.
- Knowledge of experimentation methodology, including hypotheses, success and guardrail metrics, sample size, test duration, and statistical significance.
- Strong knowledge of Adobe Experience Platform, XDM schemas, dataset ingestion, source and destination connections, segmentation, audience activation, Identity Service, identity namespaces, ECID, and profile stitching.
- Hands-on experience implementing and troubleshooting Adobe Experience Platform Web SDK, datastreams, identity, decisioning, personalization, event payloads, and network requests.
- Hands-on experience with Adobe Launch/Tags and Google Tag Manager, including data layer design, rule conditions, extensions, data elements, and downstream data tracing.
- Strong proficiency reading, writing, and debugging JavaScript; comfort with HTML/CSS for test variations and rendering troubleshooting.
- Expertise with browser debugging, console errors, network requests, cookies, local and session storage, cross-browser behavior, identity issues, event duplication, data loss, audience qualification bugs, and reporting inconsistencies.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.