2 months ago
Bengaluru, IndiaSenior
Responsibilities
- Design, configure, and manage full-lifecycle Braze implementations.
- Implement SDKs, API connections, tags, and connectors for data ingestion and campaign activation.
- Create Braze app groups, segments, campaigns, Canvases, Content Cards, and Currents.
- Work with clients during discovery to define use cases and implementation requirements.
- Document technical requirements for solution design and implementation.
- Serve as a technical liaison and consultant for client web and app developers and engineers.
- Develop required code within the Braze platform using Liquid for dynamic attributes and events.
- Conduct client training, presentations, and meetings.
- Support pre-sales activities by gathering requirements and preparing proposals or Statements of Work.
- Manage digital solution project lifecycles, including scoping, milestone planning, KPI definition, and delivery.
- Work across multiple projects and client-specific IST, GMT, EST, or ANZ time zones.
Requirements
- At least 8 years of overall experience.
- At least 3 to 5 years of experience working with Braze.
- At least 3 to 4 years of Braze experience and at least 4 years of implementation experience.
- Braze certification.
- Experience working with clients on data, segmentation, and customer experience in marketing automation projects.
- Deep knowledge of internet technologies and system integration, including web programming, API integrations, ETL configuration, cookie-based applications, and mobile SDKs.
- Understanding of digital advertising and digital marketing KPIs and metrics.
- Experience collaborating on, advocating for, and negotiating solution architecture and design with platform architects.
- Excellent written and verbal communication skills, including comfort presenting publicly and interacting with C-level executives and technical and marketing stakeholders.
- Fluency in written and spoken English.
- Preferred: experience with Salesforce Marketing Cloud or other marketing automation and customer data platforms.
- Preferred: broader web and database development experience.
- Preferred: experience with tag management systems such as Google Tag Manager.
- Preferred: knowledge of MarTech challenges such as third-party cookies and privacy laws.
Benefits
- Full-time, permanent employment.
- Location: DGS India, Bengaluru, Manyata N1 Block.
- Work in client-specific IST, GMT, EST, or ANZ time zones.
Categories
Solutions Engineering
About Dentsu
Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle. Founded in 1901 and headquartered in Tokyo, Dentsu is publicly traded in Japan and serves clients across many sectors worldwide.