22 days ago
Chennai, IndiaMid Level / Senior
Responsibilities
- Design and implement automated customer journey workflows using Adobe Marketo Engage and Adobe Campaign Classic.
- Configure campaign assets including forms, landing pages, email templates, tokens, snippets, smart campaigns, scoring programs, nurture streams, and workflows.
- Coordinate campaign intake, setup, quality assurance, testing, deployment, post-campaign reviews, and operational documentation.
- Integrate marketing automation platforms with customer databases, analytics systems, and other upstream and downstream systems.
- Monitor delivery, engagement, conversion, tracking, data flows, and audience segmentation to identify and resolve issues.
- Apply governance standards, naming conventions, quality checks, and operational procedures to maintain compliant and auditable campaigns.
- Collaborate with marketing, product, technology, analytics, insights, and business stakeholders to translate requirements into technical solutions.
- Contribute to process, tool, and template improvements that scale marketing automation capabilities.
Requirements
- Two to five years of experience as a marketing automation developer or engineer with hands-on end-to-end campaign delivery experience.
- Strong proficiency with Adobe Marketo Engage, including smart campaigns, scoring programs, nurture streams, and data management.
- Practical experience with Adobe Campaign Classic for campaign design, audience building, workflow orchestration, and message delivery.
- Background in campaign operations, including requirements intake, configuration, quality assurance, launch coordination, and post-campaign reviews.
- Working knowledge of segmentation, list management, field mapping, and basic SQL or query logic.
- Ability to manage multiple concurrent campaigns, prioritize work, meet deadlines, troubleshoot execution logs and data flows, and communicate technical options clearly.
- Exposure to travel, hospitality, or airline products and services, including reservations, loyalty, and customer journeys, is preferred.
- Ability to work effectively in a hybrid model and adapt to new Adobe platform features and related tools.
Benefits
- Hybrid work model with remote tools and in-person collaboration.
- Inclusive, supportive team culture with knowledge sharing and diverse perspectives.
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.