Systems Engineer, Marketing Cloud Engagement
Salesforce4 days ago
Base Salary
$149k - $224k/yr
Responsibilities
- Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
- Use Journey Builder and Automation Studio for customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
- Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
- Support preference-center, consent, unsubscribe, subscription-management, localization, global-footer, and reusable messaging-component implementations.
- Support Mobile Push campaigns, including targeting, segment qualification, exclusions, message configuration, send readiness, delivery monitoring, and event-week coverage.
- Diagnose and resolve data, audience, automation, journey, and message-delivery issues in production.
- Translate business requirements into technical solution documents, configuration plans, implementation steps, test cases, and operational runbooks.
- Validate audience counts, source-data freshness, exclusions, and send configuration before production launches.
- Partner with Marketing, Product, Data, mobile, segmentation, and platform engineering teams to resolve dependencies and establish escalation paths.
- Participate in incident response and a formal PagerDuty-style on-call rotation for critical issues.
- Improve monitoring, dashboards, alert quality, documentation, operational controls, compliance safeguards, and messaging reliability.
Requirements
- At least 5 years of experience working with Salesforce Marketing Cloud Engagement at large-scale companies.
- Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
- Strong SQL skills for audience qualification, deduplication, suppression, segmentation, and data validation.
- Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
- Experience translating business requirements into technical designs, implementation documentation, and validation plans.
- Ability to collaborate with technical and non-technical partners including marketers, product managers, analysts, and data engineers.
- Strong problem-solving skills, attention to detail, and comfort operating in time-sensitive production environments.
- Excellent written communication skills and the ability to produce clear technical documentation and status updates.
- Experience with AMPscript, HTML, CSS, email templates, content blocks, CloudPages, or triggered sends.
- Preferred experience with preference centers, consent management, unsubscribe and privacy-compliance workflows.
- Preferred experience supporting mobile push campaigns, reusable global email components, localization, high-visibility campaigns, monitoring, dashboards, logs, alerting, or incident-management platforms.
- Familiarity with Salesforce Data Cloud and its Marketing Cloud Engagement connector is preferred.
Benefits
- Salesforce offers time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
- The position includes a formal on-call rotation supporting critical incidents outside standard business hours.
- The typical base salary range is $148,500–$223,900 annually, excluding bonus, equity, and benefits.
About Salesforce
Salesforce builds cloud-based customer relationship management software and a broader Customer 360 platform for sales, service, marketing, commerce, and analytics, sold by subscription to businesses and public-sector organizations. Founded in 1999 and headquartered in San Francisco, it trades on the NYSE under the symbol CRM. Its portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, MuleSoft integration, Tableau analytics, and Slack for collaboration, with extensive developer tools and APIs.