Ripple

Lead Marketing Engineer

Ripple
Apply
4 hours ago

Base Salary

$200k - $250k/yr

Responsibilities

  • Develop and manage the technical plan for Ripple’s scalable, localized, high-traffic marketing web platform.
  • Architect and deploy LLM-powered tools, intelligent agents, and workflow automation for marketing teams.
  • Build experimentation, A/B testing, personalization, targeted campaign, and dynamic content delivery infrastructure.
  • Create data pipelines and integrations with marketing technology systems to support tracking, attribution, and analytics.
  • Lead cross-functional technical initiatives connecting Marketing, Product, and Data Engineering teams.
  • Define and enforce engineering guidelines, CI/CD improvements, and architecture standards.
  • Build scalable Sanity CMS schemas and APIs for modular content and lead-generation funnels.
  • Optimize core web vitals, technical SEO, SSR/SSG, and edge-caching strategies.
  • Mentor engineers and promote technical excellence and forward-thinking system design.

Requirements

  • 8+ years of professional web development experience.
  • 2+ years in a Staff, Lead, or Principal engineering role focused on marketing technology, growth engineering, or equivalent-scale platforms.
  • Deep expertise in JavaScript, React, Next.js App Router, Server Components, and headless architectures.
  • Hands-on experience integrating LLMs, including OpenAI or Anthropic, and using the Vercel AI SDK or LangChain to build tools or agents.
  • Experience building experimentation frameworks and personalization engines, such as Optimizely or VWO, for high-traffic websites.
  • Strong understanding of CDPs, CRM integrations, server-side tagging, and event tracking schemas.
  • Ability to translate business objectives into technical roadmaps and scalable systems.
  • Hands-on experience with Sanity, including schema building, GROQ queries, and custom inputs.
  • Experience influencing senior Marketing and Operations stakeholders without direct authority.
  • Deep understanding of performance optimization, technical SEO, SSR/SSG, and edge deployment using platforms such as Vercel or Cloudflare.

Benefits

  • Competitive salary, bonuses, equity, and benefits covering physical and mental healthcare, retirement, family-forming, and family-support needs.
  • Professional development budget and opportunities to work with experienced industry leaders in a fast-paced startup environment.
  • Flexible in-office collaboration model with managers and teams deciding which 10+ days per month employees come in.
  • Employee giving match and mobile phone stipend.
  • R&R days, generous vacation, wellness reimbursement, and weekly onsite and virtual wellness programming.
  • Industry-leading parental leave and family-planning benefits.
  • Catered lunches, stocked kitchens, team offsites, team bonding activities, happy hours, and other events.
  • Benefits listed are for full-time employees.

Tech Stack

CloudflareJavaScriptNext.jsReactVercel

Categories

AI ApplicationsFull StackGrowth Engineering
Ripple

About Ripple

501-1,000 employees

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and six continents.

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