5 months ago
Responsibilities
- Design, develop, configure, and implement custom Salesforce Marketing Cloud solutions focused on email-related journeys.
- Develop custom scripts, triggers, APIs, data configurations, migrations, and third-party integrations.
- Design and implement automated email and mobile journeys using Email Studio, Mobile Studio, Automation Studio, and Journey Builder.
- Gather requirements, design solutions, write statements of work, and advise clients on marketing automation optimization.
- Debug, troubleshoot, test, and validate Salesforce Marketing Cloud solutions against business and technical requirements.
- Create personalized and dynamic messages, landing pages, data models, segmentation, and custom preference centers.
- Report on and analyze email activity using Email Studio reports, Journey Builder, Data Views, Discover Reports, Analytics Builder, and Einstein Engagement where applicable.
- Document solutions and processes, conduct user training, and promote Marketing Cloud adoption.
- Communicate project concepts and outcomes to clients, executives, stakeholders, and non-technical audiences.
- Stay current with Salesforce Marketing Cloud and related technology developments while delivering projects on schedule.
Requirements
- At least five years of experience in a similar role.
- Bachelor's, postgraduate degree, or professional qualification.
- Extensive experience with Salesforce Marketing Cloud Studios and Builders, especially Email Studio, Content Builder, Journey Builder, and Automation Studio; Cloud Pages and Mobile Studio experience is preferred.
- Knowledge of at least one Salesforce Marketing Cloud programming language or technology, including AMPScript, HTML, CSS, SSJS, JavaScript, SQL, or Guide Template Language, with Query Studio experience noted.
- Experience designing customer journeys and associated data models, building custom preference centers, and working with APIs and configurations.
- Experience with Salesforce CRM, including Sales Cloud, Service Cloud, or Communities.
- Knowledge of email marketing best practices, subscriber and data management, inbox delivery, personalization, dynamic messages, landing pages, segmentation, reporting, and analytics.
- Preferred experience with Salesforce CDP, Datorama, Informatica, Jitterbit, Talend, Dell Boomi, Interaction Studio, Commerce Cloud, Advertising Studio, Social Studio, Google Analytics 360, or PPC advertising.
- Strong communication, collaboration, problem-solving, analytical, client communication, and deadline-management skills.
Benefits
- Full-time, on-site role in Kuala Lumpur
- Inclusive workplace emphasizing personal well-being
Tech Stack
Categories
About RAPP
We are RAPP—world leaders in activating growth with precision & empathy at scale.