Responsibilities
- Model and develop Adobe Journey Optimizer customer journeys from specifications across email, push, SMS, in-app, web, and direct mail channels.
- Lead and mentor the offshore Adobe Journey Optimizer development team.
- Develop Adobe Journey Optimizer integrations with Adobe Real-Time CDP, Adobe Experience Manager, and communication systems.
- Implement decisioning rules, offer catalogs, eligibility rules, ranking models, and global or per-profile capping.
- Configure advanced personalization using Adobe Journey Optimizer Expression Language, computed attributes, and nested XDM object lookups.
- Set up A/B tests and produce journey performance reports using delivery, engagement, and customer journey analytics metrics.
- Document developments and escalate arbitration points to the Orchestration Project Manager.
Requirements
- At least 7.5 years of professional experience is required.
- At least 5 years of marketing automation or CRM experience is preferred or required in the additional information.
- Hands-on Adobe Journey Optimizer experience or experience with Marketo or Salesforce Marketing Cloud is required.
- Expertise with Adobe Journey Optimizer Journey Canvas, channels, Content Designer, Decision Management, APIs, integrations, reporting, and fatigue management is required.
- Experience with REST APIs and real-time integrations is required.
- Experience managing offshore teams is required.
- Adobe Certified Expert – Adobe Journey Optimizer Developer certification is mandatory.
- Adobe Certified Expert – Adobe Journey Optimizer Business Practitioner certification is recommended.
- Adobe Certified Expert – Adobe Real-Time CDP certification is recommended for Adobe Experience Platform integration.
- 15 years of full-time education is required.
Benefits
- The position is based at the BDC11 - SEZ office.
Categories
About Accenture
Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to: - Use common courtesy and be respectful of others. - Create your own original content and avoid content that you know to be fraudulent. - Never repost someone else's copyrighted work, unless you have permission. - Never post personal, identifying, or confidential information. We reserve the right to delete comments or posts we deem to be: - Profane, obscene, inappropriate, offensive, abusive material. - Spam, repeated comments and commercial messages and personal advertisements. - Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability. - Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization. - False, inaccurate, libelous, or otherwise misleading in any way.