Systems Engineer, Marketing Cloud Engagement
InformaticaBase Salary
$149k - $224k/yr
Responsibilities
- Build, configure, test, and maintain email and mobile messaging journeys in Salesforce Marketing Cloud Engagement.
- Use Journey Builder and Automation Studio for customer journeys, triggered communications, scheduled automations, data imports, and operational workflows.
- Design, manage, and troubleshoot Data Extensions, data models, SQL queries, audience tables, suppression logic, and automation dependencies.
- Support Preference Center, consent, unsubscribe, subscription-management, localization, and compliance workflows.
- Own reusable Global Footer and messaging components across campaigns, regions, and communication types.
- Support Mobile Push campaigns, including targeting, segmentation, exclusions, send readiness, delivery monitoring, and event-week coverage.
- Diagnose source-data, audience, automation, journey-logic, duplicate-send, and message-delivery issues.
- Translate business requirements into technical designs, configuration plans, implementation steps, test cases, and operational runbooks.
- Participate in incident response and a formal PagerDuty on-call rotation for critical incidents.
- Improve monitoring, dashboards, alerting, documentation, operational controls, automation, and incident-prevention practices.
Requirements
- At least 5 years of experience working with Salesforce Marketing Cloud Engagement at large-scale companies.
- Hands-on experience with Journey Builder, Automation Studio, Data Extensions, SQL Query Activities, and email-send or campaign-execution workflows.
- Strong SQL skills for audience qualification, deduplication, suppression, segmentation, and data validation.
- Experience troubleshooting production workflows involving data ingestion, automations, audience selection, journey logic, and message delivery.
- Experience translating business requirements into technical designs, implementation documentation, and validation plans.
- Ability to work with technical and non-technical partners including marketers, product managers, analysts, and data engineers.
- Strong problem-solving skills, attention to detail, and comfort operating in time-sensitive production environments.
- Excellent written communication skills and ability to produce technical documentation and status updates.
- Experience with AMPscript, HTML, CSS, email templates, content blocks, CloudPages, or triggered sends.
- Preferred experience with Preference Center, consent management, unsubscribe and privacy-compliance workflows.
- Preferred experience supporting mobile push campaigns, reusable global email components, localized compliance content, Salesforce Data Cloud and its MCE connector, and monitoring or incident-management platforms such as PagerDuty.
- Preferred experience supporting high-visibility campaigns, large events, strict execution windows, and regional messaging requirements.
Benefits
- Salesforce offers time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
About Informatica
Informatica (NYSE: INFA), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of their data and AI. As data grows in complexity and volume, Informatica’s Intelligent Data Management Cloud™ delivers a complete, end-to-end platform with a suite of industry-leading, integrated solutions to connect, manage and unify data across any cloud, hybrid or multi-cloud environment. Powered by CLAIRE® AI, Informatica’s platform integrates natively with all major cloud providers, data warehouses and analytics tools— giving organizations the freedom of choice, avoiding vendor lock-in and delivering better ROI by enabling access to governed data, simplifying operations and scaling with confidence. Trusted by approximately 5,000 customers in nearly 100 countries—including over 80 of the Fortune 100—Informatica is the backbone of platform-agnostic, cloud data-driven transformation. Informatica. Where data and AI come to life.™ Contact: PR@informatica.com