19 hours ago
Singapore (city not specified)Staff+
Responsibilities
- Translate stakeholder business needs into technical solutions and provide SFMC and Marketing Cloud Personalization best-practice guidance.
- Design and develop customer journeys, campaign automations, audience segmentation, personalization, recommendation strategies, and CloudPages solutions.
- Design customer identity, profile, catalog, behavioral data, and segmentation models for anonymous and known interactions.
- Develop REST, SOAP, JavaScript, JSON/XML, SFTP, Marketing Cloud Connect, Salesforce CRM, HubSpot, and enterprise application integrations.
- Own scalable, performant, secure, consent-aware, and maintainable end-to-end technical architecture across SFMC and Marketing Cloud Personalization.
- Provide hands-on technical leadership through estimation, code reviews, troubleshooting, root-cause analysis, deployment support, and production issue resolution.
- Lead and mentor developers and collaborate with business, marketing, CRM, data, integration, architecture, and QA teams.
Requirements
- Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, and Data Extensions.
- Strong hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.
- Understanding of cross-channel marketing, campaign orchestration, real-time interaction, one-to-one user journeys, and next-best-offer processes.
- Understanding of out-of-the-box, real-time REST/SOAP, and batch SFMC integrations.
- Understanding of email regulatory compliance and deliverability.
- Knowledge of marketing-domain processes and Salesforce Data Cloud/Data 360.
- Knowledge of MC Next, Agile methodologies, and HubSpot integration.
- SFMC certification.
Tech Stack
Categories
Solutions Engineering
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.