2 months ago
Base Salary
$156k - $234k/yr
Responsibilities
- Design and build AI-powered marketing capabilities for generative AI, predictive scoring, and intent-based automation.
- Own the architecture and integration of marketing systems across the intake-to-conversion journey.
- Build and maintain a centralized marketing hub covering budget allocation, planning, campaign execution, and performance feedback.
- Connect behavioral, product, and intent signals to improve personalization, acquisition, conversion, and expansion.
- Translate performance data and business requirements into architecture and process improvements that improve planning cycles and marketing ROI.
- Partner with Lifecycle, Marketing Analytics, Sales Ops, and technical teams on architecture, governance, and planning decisions.
- Conduct solution architecture reviews, advise on technical design trade-offs, and align systems and teams.
- Contribute to vendor evaluation and enterprise platform implementation.
Requirements
- 10+ years of MarTech experience with ownership of enterprise-scale system architecture.
- Hands-on experience designing and building AI-powered marketing capabilities, including generative AI, predictive scoring, and intent-based automation.
- Deep experience architecting HubSpot, Salesforce, and in-house systems at scale.
- Experience with lead scoring, lifecycle automation, customer journeys, personalization, campaign and opportunity data models, and cross-system data association.
- Strong understanding of marketing budgeting, planning cycles, and ROI measurement.
- Experience building scalable integrations using APIs and middleware across systems such as HubSpot, Salesforce, NetSuite, and Coupa.
- Track record of contributing to enterprise vendor evaluation and platform implementation.
- Ability to translate cross-functional requirements into system architecture and serve as a trusted technical advisor.
- Excellent communication and documentation skills.
Benefits
- Comprehensive health, welfare, and wellbeing benefits based on eligibility.
- Potential eligibility for annual cash bonus, equity, and sign-on payments; sales and customer success roles may include variable compensation.
- The role may require up to 10% travel for onboarding, client or partner work, team meetings, and industry events, coordinated in advance.
Categories
Solutions Engineering
About Klaviyo
Klaviyo builds a subscription SaaS platform that lets e-commerce and consumer brands use first-party data to run targeted email, SMS, and push campaigns, with built-in automation and analytics. The product also includes B2C CRM features for segmentation, A/B testing, and customer lifecycle workflows. Founded in 2012 and headquartered in Boston, it is a public company (NYSE: KVYO) used by brands such as Mattel and Glossier.