3 months ago
Noida, IndiaSenior
Responsibilities
- Lead customer discovery workshops and translate business and technical needs into implementation scope and recommendations.
- Design solution architectures, roadmaps, data models, data flows, segmentation logic, personalization rules, journey patterns, and integrations.
- Implement Adobe Journey Optimizer journeys, events, triggers, conditions, wait logic, automations, custom actions, messages, offers, and channel configurations.
- Configure offer and experience decisioning, including decision items, offers, collections, eligibility rules, ranking logic, placements, and decision policies.
- Build personalized web, in-app, content card, push, email, SMS, and code-based experiences using AJO, AEP data, SDKs, and personalization technologies.
- Design and optimize data ingestion from CRM, web, mobile, file-based, and external systems into AEP.
- Develop custom scripts, extensions, custom actions, and REST API integrations using JavaScript, SQL, and Python.
- Troubleshoot and optimize data ingestion, identity, APIs, schemas, audiences, journeys, content rendering, delivery, synchronization, and performance.
- Define test scenarios, validate data flows and journey behavior, support user acceptance testing, and ensure production readiness.
- Provide post-go-live production support, enhancements, maintenance, upgrades, defect resolution, and operational guidance.
- Create technical documentation, runbooks, knowledge-transfer materials, and customer training sessions.
- Coordinate timelines, milestones, dependencies, risks, deliverables, and status updates with internal and customer stakeholders.
- Act as a trusted advisor and maintain strong enterprise customer relationships.
- Stay current on Adobe Journey Optimizer, Adobe Experience Platform, SDKs, decisioning, personalization, and integration capabilities.
Requirements
- Experienced AJO consultant with proven hands-on implementation experience delivering Adobe Journey Optimizer and Adobe Experience Platform solutions for enterprise customers.
- Deep expertise in Adobe Journey Optimizer, including journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messaging, offer decisioning, and email, push, SMS, in-app, and web channels.
- Deep working knowledge of Adobe Experience Platform services, including Real-Time Customer Profile, Identity Service, XDM schemas, source connectors, datasets, audience segmentation, and destinations.
- Strong data modeling skills, including mapping source fields to XDM, defining identity namespaces, and modeling profile and experience-event data.
- Strong SQL proficiency for complex joins, aggregates, filtering, transformations, and querying in AEP Data Distiller or similar environments.
- Hands-on experience with AEP and AJO REST APIs, custom actions, webhooks, JSON payloads, OAuth or IMS authentication, and Postman or similar tools.
- Proficiency in JavaScript and comfort with HTML and CSS for personalization, API calls, custom scripting, email, and web rendering.
- Experience creating rule-based segments, computed attributes, AI/ML-powered audiences, and multichannel activation strategies.
- Ability to independently engage enterprise customers, lead discovery workshops, present technical designs, and advise technical and business stakeholders.
- Working knowledge of AI-assisted delivery, prompt engineering, agentic workflows, and responsible AI-tool usage.
- Relevant Adobe Journey Optimizer certification or equivalent hands-on expertise, with willingness to maintain current certification status.
- Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live, including documentation, testing, and post-launch support with limited supervision.
- Strong problem-solving, collaboration, communication, and delivery-management abilities.
Benefits
- Career development and opportunities to grow skills while working with major global brands.
- Culture centered on Heart, Brains, and Courage, with an emphasis on empathy, innovation, collaboration, and experimentation.
- Hybrid work arrangement with teams in the office an average of four days per week.
- Equal opportunity workplace with accommodations or flexibility available for discussion during the interview process.
Tech Stack
Categories
Solutions Engineering
About VML
VML is a global marketing and advertising agency that designs brand experiences, customer journeys, and commerce programs for large consumer and enterprise brands. It operates in 55+ markets with principal offices including New York, London, and Singapore, and is part of WPP. Notable clients include Ford, Microsoft, Coca‑Cola, and Nestlé, spanning health, retail, and technology sectors.