3 days ago
Singapore (city not specified)Staff+
Responsibilities
- Enable Salesforce Data Cloud functionality and integrations while providing best-practice guidance as the primary consultant.
- Design and implement identity resolution, matching and reconciliation rules, unified individual profiles, identity strategies, and customer data unification.
- Build and optimize calculated insights, segmentation, streaming insights, and audience activation for marketing, personalization, analytics, and engagement use cases.
- Design scalable Data Cloud architecture and integrations using Salesforce CRM, connectors, cloud data platforms, data lakes or warehouses, and batch or streaming ingestion patterns.
- Implement Data Cloud activation for Salesforce applications and downstream marketing or advertising channels, ensuring audience qualification, refresh, and activation accuracy.
- Provide hands-on technical leadership across solution design, data modeling, identity resolution, integration design, estimation, development, reviews, troubleshooting, and production support.
- Design end-to-end Data Cloud and Marketing Cloud Next solutions for personalized and automated customer engagement.
- Lead and mentor developers, establish Salesforce architecture and development standards, and collaborate with marketing, data, integration, and CRM teams.
Requirements
- At least 8 years of experience in digital marketing.
- Strong hands-on Salesforce Data Cloud experience covering data ingestion, Data Streams, DLOs, DMOs, data mapping, harmonization, and Salesforce canonical data models.
- Strong understanding of data governance, consent, privacy, data quality, security, access controls, data retention, and large-volume performance optimization within Data Cloud.
- Knowledge of Salesforce Marketing Cloud Next, including campaign creation, audience selection, segmentation, content and personalization, journey or marketing orchestration, and Data Cloud activation.
- Relevant Salesforce Data Cloud certifications are preferred.
- Exposure to Agentforce and Salesforce AI capabilities is preferred.
- Sound knowledge of marketing domain processes.
- Experience with Salesforce Marketing Cloud and Salesforce Marketing Cloud Personalization.
- Experience with HubSpot integration.
- Knowledge of Agile methodologies.
Categories
Solutions Engineering
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.