20 hours ago
London, United KingdomSenior
Responsibilities
- Collaborate with operations, client, development, architecture, data, and marketing teams to deliver Adobe platform solutions.
- Configure and implement tailored end-to-end client experiences, business rules, automations, features, and campaign solutions within Adobe environments.
- Translate client and marketer business requirements into technical specifications and campaign solution designs.
- Use Adobe Experience Platform and related tools to build data audiences, manage segments, and assess audience quality and integrity.
- Execute QA, testing, UAT, deployment, monitoring, troubleshooting, and optimization for campaign configurations and implementations.
- Create and maintain technical, solution requirements, campaign, and process documentation.
- Identify opportunities to improve Adobe platforms, campaign operations, and client experiences.
Requirements
- 5–8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
- Advanced understanding of campaign execution, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
- Ability to independently develop and maintain scalable campaign solutions and contribute to solution design from scratch.
- Experience developing and executing campaign- or program-level UAT tests.
- Experience supporting technical, solution requirements, campaign, and process documentation.
- Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Knowledge of audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Relevant platform certifications or accreditations, such as AJO, Adobe Campaign, Braze, or similar, are advantageous.
- Strong client consulting, communication, analytical problem-solving, attention to detail, and cross-functional collaboration skills.
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.