1 day ago
Bengaluru, IndiaMid Level
Responsibilities
- Develop, customize, and enhance Salesforce Marketing Cloud components, campaigns, workflows, and integrations.
- Design and deploy cross-channel journeys across Email, SMS, and Push using Journey Builder.
- Build reusable templates, content blocks, personalization, segmentation logic, and automation workflows.
- Develop SQL-based data transformations and manage Data Extensions, Attribute Groups, and customer data models.
- Configure and support REST/SOAP API integrations, triggered sends, event tracking, lead capture, and external data ingestion.
- Perform campaign migration, multi-market rollouts, rendering tests, journey testing, personalization validation, data quality checks, and API testing.
- Collaborate with cross-functional marketing, CRM, and data engineering teams to translate business needs into technical solutions.
- Document development processes, contribute to team discussions, work independently as a subject matter expert, and guide junior team members.
Requirements
- At least 3 years of experience in Salesforce Marketing Cloud is required.
- Proficiency in Salesforce Marketing Cloud and experience developing marketing automation workflows and campaigns are required.
- Strong understanding of customer data management, segmentation, platform integrations, scripting, APIs, testing, and debugging is required.
- Required certifications are Marketing Cloud Email Developer, Marketing Cloud Administrator, and Marketing Cloud Email Specialist.
- Marketing Cloud Consultant certification is an added advantage.
- 15 years of full-time education are required.
Benefits
- The position is based at the employer's Bengaluru office.
About Accenture
Accenture is a global professional services firm providing management consulting, systems integration and technology, cybersecurity, and business process outsourcing for enterprises and governments. It operates a services-driven model delivering projects and managed services, often with major cloud and software partners, across industries worldwide. Headquartered in Dublin and publicly traded on the NYSE (ACN), it originated as Andersen Consulting and adopted the Accenture name in 2001.